Alcoholic Drinks

In 2023, wine in Tunisia saw a significant shift as the gap between imported and local wines began to diminish. Although imported wines historically represented less than 3% of total consumption, their presence in upscale restaurants, hotels, and…

Wine in South Africa witnessed challenges amid harsh environmental impacts in 2023. As a result, there was a smaller harvest by local grape producers. However, forecasts for crops are positive, although lower than yields when measured against the…

Wine is a relatively niche category in Nigeria that is growing from a low base, due to the growing desire for novel types of alcoholic drinks among Nigerians and an increase in the female drinking population. Wine is typically consumed on social…

Wine in Morocco saw modest volume growth in 2023, with demand supported by the rise in foreign tourist arrivals. The country’s success at the 2022 FIFA World Cup in Qatar had a noticeable impact on tourism, by attracting more travellers to the…

Wine in Kenya is experiencing robust growth driven by the country’s expanding middle class who have an increasing appreciation for wine. This expansion is predominantly fuelled by increased consumer awareness, which in turn is a result of concerted…

The market for wine in Egypt saw a healthy performance in 2023, with the rate of volume growth exceeding that beer and spirits, the two largest revenue-generating categories. This was within the context of multiple new launches at various price…

In 2023, total value sales of wine in Cameroon experienced robust growth, fuelled by a consistent increase in imports. Vermouth imports notably surged towards the end of the review period. Sparkling wine, particularly champagne, has seen double-digit…

In 2023, wine in Algeria saw a boost in volume growth driven primarily by international tourism and the foodservice sector. The social and celebratory aspects of wine drinking played a crucial role in this growth, as the opening of new bars and…

Spirits in Tunisia faced considerable challenges in 2023, recording negative volume growth amidst economic pressures and regulatory changes. Decreased purchasing power among Tunisian consumers, coupled with new taxes levied on spirits, contributed to…

White spirits in South Africa, as epitomised by gin and vodka, continued to record positive growth in 2023. Gordon’s Dry Gin aims to regain lost ground in gin by introducing two new flavours. Sunset Orange and Pink Berry have joined its other…

Spirits was the only category in alcoholic drinks in Nigeria in 2023 to post positive volume growth although most categories recorded volume declines. With negative economic conditions, characterised by high inflation and low spending power,…

Spirits in Morocco continued its poor performance with flat volume sales in 2023. Lower disposable incomes continued to be the main barrier to consumption, as most spirits are still expensive for the majority of Moroccans. The main consumers of…

Spirits in Kenya experienced significant growth in terms of total volume sales over the review period, fuelled by the growing popularity of international brands. Increased importation of a diverse range of international spirits has been instrumental…

Compared to other alcoholic drinks categories, the market for spirits in Egypt registered only modest volume growth in 2023. This was due largely to its relatively high price point compared to other products, such as beer and wine, which made it…

Spirits in Cameroon experienced a notably subdued performance in terms of volume throughout 2023. Inflation-driven price hikes significantly offset potential volume growth across whiskies, other spirits, bitters, and brandy, with the blended scotch…

In 2023, traditional spirits such as vodka, gin, and whiskies continued to enjoy growth in Algeria despite an overall challenging environment for spirits. Consumers became more open-minded and increasingly inclined to explore new tastes and flavours,…

2023 witnessed a historic increase in volume terms within RTDs in Tunisia, driven primarily by the introduction of Exo Mix and the broader global trend favouring ready-to-drink beverages. RTDs offer affordability, convenience, and versatility,…

RTDs in South Africa continued to perform well in 2023, driven by the popularity of convenient, pre-mixed drinks and the re-emergence of a cocktail culture. The popularity for mixing beverages has been sustained due to the rising affordability of…

RTDs in Nigeria witnessed a sharp volume decline in 2023 due to negative economic conditions. High inflation limited consumer spending power, and due to higher production and import costs (largely due to the depreciation of the local currency), unit…

The RTDs category in Morocco continues to achieve extremely low sales in 2023, but also saw its volume sales fall further during the year. The category struggled throughout the review period, as the number of products on offer remained limited to two…

In Kenya, consumers especially in younger generations are drawn towards RTDs. Sales are increasing in the off-trade channel as consumers embrace outdoor drinking and enjoy outdoor activities such as road trips, camping etc. E-commerce has emerged as…

RTDs represented the fastest growing area of alcoholic drinks in Egypt in volume terms in 2023, and as such, was a key driver of growth in the market as a whole. The category was subject to a particularly high level of innovation during the review…

Spirit-based ready-to-drinks (RTDs) maintained a stronghold in Cameroon in 2023, while other RTD variants struggled to gain substantial traction. The Booster line, available in five distinct flavours (whisky cola, caramel, rhum ginger, gin tonic, and…

There are no sales of cider/perry products in Tunisia, with the situation not expected to change over the forecast period.

Cider/perry in South Africa witnessed intensified competition in 2023 from other categories, driven by solid growth, marketing and the development by leading players and newer entrants. For example, Brutal Fruit, known for its RTD offer, has been…

Cider/perry witnessed declining volume sales in 2023 due to the challenging economic conditions in Nigeria. High inflation limited consumer purchasing power, forcing the reduction of expenditure on non-essential products. This reduced spend on drinks…

Cider/perry was not present in Morocco at the end of the review period, no is data available to suggest the category’s entry over the forecast period.

Characterised by fruity flavours and lower alcohol content, cider/perry is gaining popularity in Kenya, especially among female and younger consumers who may be new to alcohol. Notable brands like Savannah Premium Dry Cider, Hunter’s Gold from Kenya…

Beer, as a product area, in Tunisia faced a significant downturn in 2023, marked by negative volume growth following a robust performance in the previous year. This decline can largely be attributed to substantial price increases across both on-trade…

Emerging flavoured non alcoholic beer in South Africa has been made popular and stimulated by Bavaria’s offering across a number of channels. Bavaria’s mango, apple, ginger lime and peach offer fruit-flavoured diversity in a space that is starting to…

In 2023, beer witnessed substantial decline in volume terms as the ongoing high inflationary conditions in Nigeria weakened consumer purchasing power. Beer unit prices rose significantly due to rising production costs caused by higher fuel costs and…

Retail volume sales of beer in Morocco registered dynamic growth due to several factors. Declining purchasing power prompted consumers to shy away from expensive wine and spirits, with many swapping to beer as it is considered cheaper. The…

Beer volume sales slowed considerably in Kenya over 2023 following two years of strong growth in the post-pandemic era. High inflation in the country continues to cut into disposable incomes, with beer consumers cutting back on consumption and…

Beer continued to lead the Egyptian market for alcoholic drinks in volume terms in 2023, as well as being a key of growth. Given its reasonable price, it remained the most affordable option for the average consumer, with prices typically ranging…

In 2023, beer in Cameroon faced significant challenges due to a substantial increase in costs. Malt prices surged by over 50%, corn grits by 35%, good-tasting alcohol by 18%, and energy costs by 16% compared to 2022. Brewers also faced hurdles as the…

In 2023, the beer market in Algeria registered moderate volume growth. This increase was supported by a rise in the number of inbound arrivals for both business and leisure, as well as natural population growth. Domestic mid-priced lager beers…

Uganda is a country in which the consumption of alcoholic drinks is frequent, heavy and widespread, to the extent that problem drinking has become a source of major social concern. Prior to the pandemic, economic development, rising income levels and…

In 2023, alcoholic drinks presents a challenging landscape characterised by significant price increases and declining demand across major subcategories including beer, wine, and spirits. This decline is primarily attributed to the diminishing…

Alcoholic drinks sales are driven by the high popularity of beer among local consumers and tourists, while spirits and wine are gaining attention as aspirational drinks among young adults and/or a growing middle-class society. Despite a stricter…

Total volume growth of alcoholic drinks in South Africa was significantly slower in 2023 compared to the previous year, as the country grappled with a period of high inflation. As a result, alcoholic drinks manufacturers experienced increased…

Poor economic conditions characterised by high inflation and lower purchasing power negatively impacted alcoholic drinks in Nigeria during 2023. Almost all categories saw volume declines except for spirits, which largely consists of economy spirits.…

Morocco’s economy has come under pressure in recent years, with drought causing issues for agriculture and reducing local wine production significantly in 2022. The war in Ukraine continued to leave its impact with energy and raw material prices…

Alcoholic drinks in Kenya is undergoing dynamic shifts, with spirits gaining popularity over beer in the current inflationary climate. Spirits, with their high alcoholic content, have set themselves apart in the market, offering consumers a…

In 2023, alcoholic drinks in Ghana is facing significant challenges due to exceptionally high inflation, which averaged above 40%. This economic strain has negatively impacted the overall performance of alcoholic drinks compared to 2022. Despite…

Alcoholic drinks is facing significant challenges amidst Ethiopia's economic turmoil in 2023, with inflation soaring at 30% driven by the global economic aftershocks of the COVID-19 pandemic. As a result, local breweries have hiked wholesale beer…

The market for alcoholic drinks Egypt saw continued growth in volume terms in 2023, despite a difficult economic climate. All categories saw significant price increases, as unprecedented inflationary pressures took their toll on manufacturing costs.…

Sales of alcoholic drinks continue to rise in Côte D’Ivoire, with beer and wine the most popular options. Demand for spirits and RTDs is rising as the range of such products expands. Official retail sales face competition from informally distributed…

Beer remains the most dominant product area in alcoholic drinks in Cameroon, deeply embedded in the social and cultural fabric of the country, driven by high consumption rates during social gatherings and public festivities. The beer market, however,…

In 2023, alcoholic drinks in Angola has faced challenges amidst fluctuating inflation and a high cost of living. Despite these hurdles, demand for national brands surged, due to greater availability and affordability. Spirits is also poised for…

Alcoholic drinks in Algeria recorded a positive performance in 2023, although the growth was relatively lower than in 2022. The price hikes, especially for wine and spirits, led to stronger growth in total value terms compared to total volume terms.…