Alcoholic Drinks

Wine in Kenya is experiencing robust growth driven by the country’s expanding middle class who have an increasing appreciation for wine. This expansion is predominantly fuelled by increased consumer awareness, which in turn is a result of concerted…

Spirits in Kenya experienced significant growth in terms of total volume sales over the review period, fuelled by the growing popularity of international brands. Increased importation of a diverse range of international spirits has been instrumental…

In Kenya, consumers especially in younger generations are drawn towards RTDs. Sales are increasing in the off-trade channel as consumers embrace outdoor drinking and enjoy outdoor activities such as road trips, camping etc. E-commerce has emerged as…

Characterised by fruity flavours and lower alcohol content, cider/perry is gaining popularity in Kenya, especially among female and younger consumers who may be new to alcohol. Notable brands like Savannah Premium Dry Cider, Hunter’s Gold from Kenya…

Beer volume sales slowed considerably in Kenya over 2023 following two years of strong growth in the post-pandemic era. High inflation in the country continues to cut into disposable incomes, with beer consumers cutting back on consumption and…

Alcoholic drinks in Kenya is undergoing dynamic shifts, with spirits gaining popularity over beer in the current inflationary climate. Spirits, with their high alcoholic content, have set themselves apart in the market, offering consumers a…