Market research on the alcoholic drinks industry. Standardised an...
Market research on the alcoholic drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Beer volume sales slowed considerably in Kenya over 2023 following two years of strong growth in the post-pandemic era. High inflation in the country continues to cut into disposable incomes, with beer consumers cutting back on consumption and…
Alcoholic drinks in Kenya is undergoing dynamic shifts, with spirits gaining popularity over beer in the current inflationary climate. Spirits, with their high alcoholic content, have set themselves apart in the market, offering consumers a…