Market research on the alcoholic drinks industry. Standardised an...
Market research on the alcoholic drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
While overall cider/perry in the US marked 2023 with a loss of volume and value sales, and a loss of share in overall alcoholic drinks, advocates paint a rosier picture for the category’s performance and outlook. Much in the same way the larger…
RTDs remain the top performer in alcoholic drinks, driven by strong consumer demand. Though a relatively small segment, RTDs are experiencing explosive growth, particularly among Generation Z. This demographic embraces innovative flavours, prompting…
In 2023, RTDs in the US maintained total volume decline along with current value growth. The common trend in alcoholic drinks of value growth and volume decline in 2023 aligns with the resonant message of premiumisation, particularly “less but…
Spirits continued to show healthy growth in 2023, driven by strong performances in categories like tequila, vodka, and non-alcoholic spirits. The increasing demand for high-quality and innovative products fuelled significant new product development…
2023 was a difficult year for spirits. Despite experiencing a period of high growth during the COVID-19 pandemic, the category faced an increasingly challenging environment due to both consumer and industry dynamics. Supply chain issues and rising…