Alcoholic Drinks

2023 was a tough year for cider/perry with sales declining sharply in both on- and off-trade volume terms. Unlike other alcoholic drinks, cider/perry also reported a sharp decline in total current value terms. Producers of cider/perry have found it…

Sales of RTDs saw healthy growth in total volume terms in 2023 with these products starting to gain a stronger foothold in the Spanish market. Spanish consumers are increasingly looking for convenience, affordability, and constant innovation, and…

After strong growth in total volume terms in 2021 and 2022, sales of spirits declined in 2023 due largely to a further decline in off-trade sales. The decline in the consumption of spirits in Spain can be attributed to several factors. First, as…

Sales of wine continued to grow in current value terms in the on- and off-trade channels. Inflation led to a further increase in unit prices which boosted value sales of wine. However, the picture was less positive in terms of volume sales with the…

In 2023, alcoholic drinks in Belgium registered a strong decline in total volume sales. This performance was heavily influenced by the economic challenges caused by still relatively high inflation and related pressures on energy, production and…

In 2023, total volume sales of alcoholic drinks in Denmark remained stagnant, revealing significant disparities across various product areas. Non-alcoholic drinks, flavoured lager, rosé wine, and sparkling wine experienced robust growth, while…

Alcoholic drinks in Finland experienced a decline in total volume sales in 2023, alongside a drop in per-capita consumption. While on-trade volumes remained buoyant, off-trade sales suffered from the revival of personal imports from the neighbouring…

Alcoholic drinks saw total volume sales decline in Italy in 2023. Price spikes and pressure on consumer purchasing power had a strongly negative impact on demand for alcoholic drinks during the year. Consumers became more conservative with their…

Total volume sales of alcoholic drinks in Switzerland decreased slightly in 2023, due to the moderate drop recorded by the dominant category, beer. Meanwhile, in current terms, total value sales rose strongly at the end of the review period. This was…

Beer in Belgium, navigating challenges arising from still relatively high inflation and strong pressure on consumer disposable incomes, saw a decline in both off- and on-trade volume sales in 2023. Despite these economic headwinds, the category…

While total beer volumes were moderately down in Denmark in 2023, value increased. This development had to do with price increases and the fact that Danes are keen to buy good quality beer rather than bulk in volume. The consumption of domestic…

Beer in Finland experienced a decline in total volume sales in 2023. While on-trade volumes remained buoyant, off-trade sales suffered from the revival of personal imports from the neighbouring countries of Estonia and Lativia, where unit prices are…

Beer saw total volume sales fall in Italy in 2023. The growth dynamics of the pandemic changed for beer over the 2022-2023 period. Following consecutive years of off-trade growth (2020 and 2021), demand for beer in the off-trade declined in 2022.…

Total volume sales of beer in Switzerland decreased moderately in 2023 as a result of health and wellness trends and the general economic situation in the country. Consumers opted more frequently for non/low alcohol drinks, including non-alcoholic…

In line with other alcoholic drinks categories, cider/perry in Belgium saw a decline in total volume sales in 2023. The burgeoning health trend and a lack of investment in the category by players and retailers were the main reasons for the downward…

Cider/perry sales experienced a decline in 2023 in Denmark, reflecting shifting consumer preferences and product innovation trends. While manufacturers primarily focused on spirit-based RTDs, the launch of flavoured lager by Carlsberg in 2023…

Cider/perry sales in Finland registered a significant decline in volume terms in 2023, in the face of growing maturity and intense competition from other alcoholic drinks, such as beer, wine and RTDs. The beverage has traditionally been promoted as a…

Cider/perry saw significant volume growth in Italy in 2023. Indeed, cider/perry was the only alcoholic drinks category to see a positive performance in volume terms in the Italian market in the final year of the review period. The small size of the…

Cider/perry in Switzerland continued to perform positively in off- and on-trade volume and value growth terms in 2023. In line with the general trend towards lower consumption of alcoholic drinks, but with a focus on higher-quality and premium…

RTDs in Belgium stood out in alcoholic drinks in 2023 despite seeing a decrease, albeit modest, in total volume sales. Amid the challenges faced by alcoholic drinks in general, RTDs had a strong and growing non-alcoholic category, which helped to…