Market research on the alcoholic drinks industry. Standardised an...
Market research on the alcoholic drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
RTDs represented the best-performing category within the Finnish alcoholic drinks market in 2023, supported by ongoing new product development, as players competed to offer consumers unique offerings. With the economic situation making Finns more…
RTDs experienced moderate growth in total volume terms in 2023, benefiting from the end of the pandemic and an increase in social events. This growth was despite the less than favourable weather conditions in the northern part of the country in the…
RTDs continued to record a stellar growth performance in 2022, into double-digit territory in total volume terms, driven almost entirely by spirit-based RTDs, helped by continuous product innovation and promotional offers. As RTDs are mostly sold…
RTDs in Greece is one of the most dynamic categories in terms of investment, attracting strong interest from manufacturers and also retailers. Product variety has been increasing year-on-year. The most prominent developments in 2023 were Tails…
Despite the rise of RTDs as a competitive category in alcoholic drinks, volume sales in RTDs in Ireland slumped in 2023. This is attributed to the normalisation effect following the atypical spikes and crashes seen in sales through the pandemic era…
RTDs saw volume sales stagnate in Italy in 2023. Two main factors constrained the performance of RTDs in both the on-trade and off-trade channels during the final year of the review period. Significant price rises deterred consumers from purchasing…
The demand for RTDs in Norway benefits as more consumers become health-conscious and choose low ABV and lower calorie products. While a normal 330ml can of beer contains around 135 calories, popular hard seltzers usually contain less than 100…
RTDs in Portugal witnessed a slowdown in volume sales over 2023, following a very strong increase in the on-trade over 2022 when several new launches boosted sales of spirit-based RTD’s, which remains the most dynamic segment. Wine based RTDs is by…
Sales of RTDs saw healthy growth in total volume terms in 2023 with these products starting to gain a stronger foothold in the Spanish market. Spanish consumers are increasingly looking for convenience, affordability, and constant innovation, and…
RTDs saw volume growth in Sweden in 2023. The category is being primarily driven by spirit-RTDs as that category is seeing the most investment and new product development, with new product launches helping to raise consumer awareness and attract…