Alcoholic Drinks

In 2023, alcoholic drinks in Belgium registered a strong decline in total volume sales. This performance was heavily influenced by the economic challenges caused by still relatively high inflation and related pressures on energy, production and…

Beer in Belgium, navigating challenges arising from still relatively high inflation and strong pressure on consumer disposable incomes, saw a decline in both off- and on-trade volume sales in 2023. Despite these economic headwinds, the category…

In line with other alcoholic drinks categories, cider/perry in Belgium saw a decline in total volume sales in 2023. The burgeoning health trend and a lack of investment in the category by players and retailers were the main reasons for the downward…

RTDs in Belgium stood out in alcoholic drinks in 2023 despite seeing a decrease, albeit modest, in total volume sales. Amid the challenges faced by alcoholic drinks in general, RTDs had a strong and growing non-alcoholic category, which helped to…

In 2023, spirits in Belgium saw a strong decrease in total volume sales, faster than the downturn witnessed in 2022. The downward trajectory of spirits was informed by the dual, related impact of still relatively high inflation and strong pressure on…

Overall, wine in Belgium saw a faster decline in total volume sales in 2023, compared with 2022. The performance towards the end of the review period was impacted strongly by shifting consumer preferences within the dominant still light grape wine…