Market research on the alcoholic drinks industry. Standardised an...
Market research on the alcoholic drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…
Global alcoholic drinks volumes have almost returned to pre-pandemic levels. However, there is little respite to be found, as brand owners are now facing the prospect of slowing demand driven by prolonged macroeconomic headwinds. Looking ahead,…
AB InBev - the world’s largest brewer - benefits from an offer that spans a broad range of geographies, beer categories and price points, which boosts its capacity to adapt. Flexibility will prove advantageous, given the array of challenges currently…
Private label – retailers’ alternatives to brands – tend to benefit from inflation. However, despite record inflation in France, Germany and the UK, the market share of private label in the three countries remained broadly stable across FMCGs in…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…