Alcoholic Drinks

Beer in Greece posted a slight decrease in total volume sales in 2023, despite the market size still not having fully recovered to the 2019 pre-Coronavirus (COVID-19) level. However, this was mostly due to the decrease in total volume sales of the…

Beer in Hong Kong recorded solid volume growth in 2023 through both off-trade and on-trade channels, fuelled by the gradual recovery of the economy and an increase in the number of large public events and gatherings being hosted following the easing…

Beer slumped into negative volume figures in Ireland in 2023, following the strong growth seen in 2022. This is attributed to the normalisation period following the atypical spikes and crashes in sales cause by the pandemic lockdowns followed by the…

Beer saw volume sales increase slightly in Israel in 2023. Growing interest in craft beer remained a very strong trend in the market. While it has been adversely impacted by the Israel-Hamas War, immediately prior to the outbreak of the war the craft…

In 2023, beer witnessed substantial decline in volume terms as the ongoing high inflationary conditions in Nigeria weakened consumer purchasing power. Beer unit prices rose significantly due to rising production costs caused by higher fuel costs and…

In 2023, beer witnessed a slowdown in volume sales following the very strong year in 2022. Current value growth continued to outperform volumes due to high inflation and the expansion of international beers, both in the on trade and off trade. Higher…

Emerging flavoured non alcoholic beer in South Africa has been made popular and stimulated by Bavaria’s offering across a number of channels. Bavaria’s mango, apple, ginger lime and peach offer fruit-flavoured diversity in a space that is starting to…

The total sales volume of beer recorded a decline in 2023. Further substantial price increases in both the on-trade and off-trade channels, together with mostly disappointing summer weather, negatively affected the category. Almost all categories in…

Cider/perry in Bolivia posted a decline in total volume sales in 2023, with demand contracting at the off- and on-trade levels after having increased at a robust pace in 2022. The downturn was mainly attributable to contraband trade, particularly the…

As the appeal of cider/perry in Greece remained limited among the domestic population, the category’s performance was fairly flat in 2023, with only a marginal drop in total volume sales. Retail volume sales dropped moderately while on-trade volume…

Following the removal of pandemic restrictions, demand for cider/perry in Hong Kong continued to improve in 2023 due to the strong performance of off-trade in the city. In addition, the sustained openings of on-trade outlets led to a marginal…

Cider/perry slumped into a marginally negative volume performance in Ireland in 2023, following robust volume sales seen in 2022. However, cider remains fairly resilient through on-trade channels. Therefore, this fall is attributed to the…

Cider/perry saw volume sales fall in Israel in 2023. As the cocktail trend grew in the local market, the RTD trend grew as well. Local consumers who want to have a lighter drink typically opt for RTDs as the market is growing and becoming more…

Cider/perry witnessed declining volume sales in 2023 due to the challenging economic conditions in Nigeria. High inflation limited consumer purchasing power, forcing the reduction of expenditure on non-essential products. This reduced spend on drinks…

Cider/perry remains among the most dynamic categories in Portugal, as it successfully combines flavour, freshness, lower ABV perception and a healthier image. The growing popularity of cider/perry is extending to a wider range of age segments.…

Cider/perry in South Africa witnessed intensified competition in 2023 from other categories, driven by solid growth, marketing and the development by leading players and newer entrants. For example, Brutal Fruit, known for its RTD offer, has been…

Cider is a minor category in the Netherlands, and in 2023, it saw substantial decline in both volume and current value terms. The decline in current value was limited because of a strong increase in average unit price in 2023. Still, the underlying…

RTDs in Bolivia showed another solid performance in 2023, with off- and on-trade volume sales growing at robust rates. Continued investment in innovation and marketing activities helped to maintain strong consumer interest in the category. For…

Spirit-based ready-to-drinks (RTDs) maintained a stronghold in Cameroon in 2023, while other RTD variants struggled to gain substantial traction. The Booster line, available in five distinct flavours (whisky cola, caramel, rhum ginger, gin tonic, and…

RTDs in Greece is one of the most dynamic categories in terms of investment, attracting strong interest from manufacturers and also retailers. Product variety has been increasing year-on-year. The most prominent developments in 2023 were Tails…