Market research on the alcoholic drinks industry. Standardised an...
Market research on the alcoholic drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Despite the economic challenges and negative demographic trends in 2023, alcoholic drinks witnessed moderate total volume growth in North Macedonia. The rising number of inbound tourists boosted the performance of most alcoholic drinks categories in…
Beer in Kazakhstan registered a significant fall in volume sales in 2023, as steep price rises dampened demand. Kazakhstan has strong trade links with Russia and its war in Ukraine is negatively impacting the economy and leading to high inflation.…
Beer consumption slowed in North Macedonia over 2023 although total volume sales held steady. With inflation remaining well above normal levels, current value sales grew in double-digits with high prices across all beer categories. The off-trade saw…
Cider registered very healthy volume growth in in Kazakhstan 2023, as it pays off for local players that recently launched offerings. Up to now, cider has had a small foothold, with varying imported brands from various countries such as Russia,…
Due to inconsistent consumer demand in North Macedonia, cider/perry witnessed volatility in sales over the review period. In 2023, cider/perry sales bounced back amid growing demand with double-digit volume growth and even stronger current value…
Volume sales continued to be low for RTDs in 2023, and registered only minimal volume growth. Younger adult consumers of legal drinking age are the target audience, and these younger consumers are now more looking for alcoholic drink as an…
While convenience continued to drive demand for RTDs in North Macedonia over the review period, the category faced strong declines in 2023. Local consumers, especially young adults, are opting to drink spirits such as gin and whisky which are…
Spirits in Kazakhstan registered a fall in volume sales in 2023. Vodka continued to dominate spirits, accounting for nearly 80% of total volume, thus shaping the overall trends in spirits. Despite vodka's traditional significance in Kazakh culture,…
Spirits registered robust volume growth in 2023 with some consumers in North Macedonia drinking more spirits in place of beer and wine. With total volumes already well recovered from the pandemic in 2022, demand for spirits continues to rise…
Wine in Kazakhstan registered very healthy volume growth in 2023, as the wine culture continued to develop, with consumers becoming more discerning. There was also a wide of range of quality, competitively priced wines available, such as from Georgia…
Local consumers showed a growing preference for wine over beer in 2023, which resulted in moderate total volume growth. Consumer demand for still red, white and rosé wines was robust, resulting in stable volumes in the off-trade, and even stronger…
2023 was a more challenging year for alcoholic drinks in Brazil, which had shown resilience and solid total volume growth over 2020-2022 despite the COVID-19 pandemic. In 2023, total volume decreases were experienced across mid-priced lager,…
Alcoholic drinks saw total volume sales stagnate in Sweden in 2023. While the resumed cross-border trade from Norway boosted sales as Norwegian consumers appreciated the lower prices found in Sweden, the ongoing health and wellness trend had a…
After several years of consistent solid growth, driven by new consumption occasions, innovation, and premiumisation, a hangover seemed to hit Brazil’s prolific beer category, with a strong slowdown in total volume growth in 2023. There are a plethora…
Sweden saw beer volume sales stagnate in 2023. The flat performance for total volume sales of beer resulted from the rise in on-trade volumes being offset by a fall in off-trade sales during the year. The category’s growth was constrained by the high…
Cider/perry returned to growth in total volume sales in Brazil in 2023. It is important to understand consumer behaviour during times of high inflation in Brazil, including the inflationary situation from 2020, which continued, although to a lesser…
Cider/perry saw modest total volume growth in Sweden in 2023. Within the off-trade, sales of cider were hit by the rise in popularity of hard seltzer and premium RTDs, as well as competition from other categories such as other sparkling wine and…
RTDs in Brazil maintained continued, although slower, total volume growth in 2023. The main development seen in RTDs in 2023 was the newfound focus of such products, with a slower increase for malt-based RTDs, which often offer a very similar flavour…
RTDs saw volume growth in Sweden in 2023. The category is being primarily driven by spirit-RTDs as that category is seeing the most investment and new product development, with new product launches helping to raise consumer awareness and attract…
Total volume growth of spirits in Brazil remained in positive territory in 2023, but saw a significant slowdown. One factor contributing to this slowdown was the fact that after several years of solid total volume growth in Brazil, more premium…