Alcoholic Drinks

Sales of cider/perry saw a steep decline in total volume terms in 2022 following Russia's invasion of Ukraine. This was both because of a more limited supply but also reduced demand. Furthermore, the category was not a priority for category leaders…

RTDs continue to occupy a niche position within alcoholic drinks in Azerbaijan, with a particular focus on attracting young consumers. Historically perceived as an economical drink, RTDs were revitalised in 2022-2023 with the introduction of the new…

Wine-based RTDs, particularly sangria, have emerged as a clear winner within the overall RTD category in Ecuador in 2023. This growth is fuelled by a significant increase in product options available to consumers. The modern retail channel has…

In 2023, RTDs witnessed much lower volume growth in Indonesia. This modest growth reflects the normalisation of consumer demand following the sharp increase in 2022. Increasing competition from similar-tasting beverages like shochu/soju, cider, and…

RTDs witnessed a steep decline in sales in total volume terms in 2022 with only a limited recovery recoded in 2023. The weak sales performance is related to RTDs being predominantly targeted at women and younger consumers (of a legal drinking age).…

Vodka continues to dominate spirits in Azerbaijan, accounting for over 88% of total volume sales in 2023, thus shaping the overall development of the spirits category. With vodka sales in decline, volume sales of spirits were pushed further into…

The year 2023 began with a surplus of imported spirits due to the global logistics crisis in Ecuador in 2022. Fearing stock shortages, companies over-ordered, leading to an oversupply situation. This, coupled with a decline in demand from the…

In 2023, spirits continued to witness double-digit volume sales growth in Indonesia. The pace of development slowed markedly after two consecutive years of dynamic volume growth. Locals have become more comfortable with dining out and drinking…

Overall spirits saw a strong sales performance in total volume terms in 2023, driven by the largest categories – vodka, brandy and whiskies – all of which saw their sales exceed pre-war figures. Vodka benefited from consumers shifting from the…

In 2023, wine in Azerbaijan continued to witness moderate growth in retail volume and current value terms. Wine is a staple beverage at large social gatherings such as weddings and parties, and commonly consumed when Azerbaijanis come together with…

The post-pandemic period witnessed a remarkable surge in wine consumption in Ecuador, with consumers embracing the habit of regular wine drinking. This fostered high expectations within the industry, attracting numerous smaller brands alongside the…

Indonesia’s wine category is developing well driven by multiple factors. Firstly, there has been a noticeable increase in domestic wine consumption within the country, spurred on by the widespread adoption of e-commerce platforms. These digital…

There is a developing wine culture in Ukraine with locals becoming more familiar with the different varieties and this is supporting a per capita increase in sales. Many consumers remained limited in their traveling in 2023 due to legislative…