Alcoholic Drinks

Retail volume sales of beer in Morocco registered dynamic growth due to several factors. Declining purchasing power prompted consumers to shy away from expensive wine and spirits, with many swapping to beer as it is considered cheaper. The…

Beer in Romania suffered further volume sales decline due to lower purchasing power. Inflation remained stubbornly high with increasing manufacturing costs driving up average prices of beer. The adverse weather during the all-important summer months…

Cider/perry saw volume sales stagnate in Austria in 2023. During the year, the category saw improved consumption in pubs and bars, as the on-trade channel continued to recover from the low point it experienced during the pandemic. However, this was…

In 2023, cider and perry in Croatia continued their upward trajectory, surpassing 2019 volume sales in both the off-trade and on-trade channels. This resurgence was primarily driven by the return of open-air socialising, concerts, festivals, and…

2023 saw a decline in cider/perry sales in Estonia. Although cider remains a popular beverage in foodservice during the summer, economic uncertainty in 2023 caused sales to suffer. Sweet options like Fizz and Kiss lost ground as consumers became more…