Alcoholic Drinks

The reopening of foodservice outlets in 2022 meant the start of recovery for the on-trade channel after two challenging years. As a result, off-trade volume sales continued the decline that recommenced in 2021, after a single year of growth in 2020,…

Throughout 2023, wine in Georgia witnessed a gradual recovery following the disruptions caused by the pandemic. Production of Georgian wine experienced growth, reaffirming its status as the most consumed alcoholic beverage in the country. However, a…

Wine registered one of its worst performances over the last decade in 2023, outside of 2020 when the outbreak of COVID-19 put a huge dent in sales. This stemmed from an ongoing structural decline in wine consumption in France combined with the impact…

Wine in Finland saw declining sales in total volume terms in 2023. This was attributable entirely to a decrease in off-trade consumption, following the revival of personal imports from the neighbouring countries of Estonia and Lativia, where unit…

Wine sales stagnated in 2023. However, this is not entirely bad news – after intense growth over the historic period, the category was bound to reach a limit. Additionally, the challenging economic conditions in 2023 further influenced consumers'…

The market for wine in Egypt saw a healthy performance in 2023, with the rate of volume growth exceeding that beer and spirits, the two largest revenue-generating categories. This was within the context of multiple new launches at various price…

The post-pandemic period witnessed a remarkable surge in wine consumption in Ecuador, with consumers embracing the habit of regular wine drinking. This fostered high expectations within the industry, attracting numerous smaller brands alongside the…

Wine consumption remained low in the Dominican Republic in 2023, and also registered a significant drop in volume sales. With the economy spluttering, particularly in the first half of 2023, consumers cut down on wine consumption. That being said,…

Total volume sales of wine were stagnant in Denmark in 2023. The largest area, red wine, continued declining, while white, rosé, and sparkling wine performed better. Non-grape wine was another declining area as there were no new products, and it…

In 2023, wine sales in Croatia experienced notable growth, primarily driven by the tourism sector. The influx of tourists significantly boosted on-trade wine consumption, particularly in coastal regions renowned for their hospitality and wine…

Like other product categories in the country, wine in Costa Rica experienced high unit price increases in 2022, with official figures indicating a steep CPI increase of 11.2%. Despite these pricing developments, wine saw a positive performance both…

Following the strong growth recorded in 2022, demand for wine in Colombia slowed down in 2023. The decline in volume and value sales can be attributed to the country's economic situation, where high inflation rates and low economic growth have…

In 2023, wine in China experienced declines in both total volume and total current value terms, with overall sales and revenue showing low single-digit decreases. Chinese consumers’ willingness to purchase and consume wine has decreased. In China,…

Wine in Chile saw a total volume decline in 2023, with slightly falling sales both on-trade and off-trade. In wine, premiumisation encountered a notable deceleration in 2022 and 2023, influenced by the dual challenges of an unstable economic scenario…

Wine in Canada performed slightly better during 2023 than during the review period; however, the overall growth remained flat. The category continued to face headwinds from other alcoholic beverages such as RTDs and spirits, which gained popularity,…

In 2023, total value sales of wine in Cameroon experienced robust growth, fuelled by a consistent increase in imports. Vermouth imports notably surged towards the end of the review period. Sparkling wine, particularly champagne, has seen double-digit…

Wine in Bulgaria continued to enjoy buoyant retail volume growth, underpinned by the recovery of on-trade sales following the pandemic. However, wine consumption through the on-trade still remained below 2019 levels as inflationary conditions and…

In 2023, wine in Brazil maintained a similar performance to 2021 and 2022, with decreasing total volume sales, driven purely by the continued poor performance of still red wine in the country. This is due consumers’ lack of interest in the category,…

In 2023, wine in Bosnia and Herzegovina experienced a notable slowdown in consumer demand, although it remained comparatively stronger when compared to beer consumption trends. This shift in consumer preferences hinted at a gradual transition towards…

Wine in Bolivia saw total volume sales decline for a fourth consecutive year in 2023, and the category registered negative results in this regard at both the off- and on-trade levels. As was the case earlier in the review period, the contraction was…

Overall, wine in Belgium saw a faster decline in total volume sales in 2023, compared with 2022. The performance towards the end of the review period was impacted strongly by shifting consumer preferences within the dominant still light grape wine…

In 2023, wine in Azerbaijan continued to witness moderate growth in retail volume and current value terms. Wine is a staple beverage at large social gatherings such as weddings and parties, and commonly consumed when Azerbaijanis come together with…

Total volume sales of wine declined slightly in Austria in 2023. Wine saw continued, though much slower, growth in the on-trade channel as consumption in inns and restaurants continued to recover from the low point seen during the COVID-19 crisis.…

In 2023, the fall in total volume sales of wine in Australia was largely due to a significant decline in the off-trade channel. This has been the trend for wine since 2021-2022 and the end of lockdowns - the period when wine sales had peaked -…

In 2023, wine in Argentina experienced its third consecutive decline in total volume consumption. This was primarily due to a severe drought that significantly impacted wine production. Additionally, wine crops suffered from a frost in November 2022,…

In 2023, wine in Algeria saw a boost in volume growth driven primarily by international tourism and the foodservice sector. The social and celebratory aspects of wine drinking played a crucial role in this growth, as the opening of new bars and…

Total alcoholic drinks volumes have almost reached pre-pandemic levels, but an adjustment is evident in the channel balance; retail is on the rise while on-trade recovery is still underway. Macroeconomic pressures and long-term socialising changes…

Wellness has been identified by Euromonitor International as having the furthest-reaching impact on industries and consumers in the future. This report looks at the link between rising longevity and consumers’ search for a healthy life and highlights…

This report highlights the results of Euromonitor’s Voice of the Industry: Alcoholic Drinks 2022 survey, alongside commentary and context from Euromonitor International experts.

In the Voice of the Industry series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the alcoholic drinks industry, drawing on a survey of 548 professionals working in alcoholic drinks in…

Legislative action is proving necessary to move packaging in a more sustainable direction, leading governments across the world to implement a wide variety of new laws aimed at reducing packaging waste and promoting a circular economy. This includes…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…

This briefing explores the key trends defining the future of the packaging industry. Costs are keenly in focus given the inflationary environment; right-pricing and right-sizing the retail pack are essential to balance consumer affordability with…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

Online sales, though slowing, remain the leading source of future growth for groceries in the US. Persuading consumers to spend extra money in order to save time is a hard sell in a time of high inflation but the convenience of online ordering…

The global pandemic will reshape how consumers prioritise their wellness and nutrition. A long-term change to health routines will involve balancing physical health and emotional-mental wellbeing, developing and, in some instances creating, new…

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…

Coronavirus may have caused a disruption to the growth patterns of bourbons, ryes and other US whiskies, but strong domestic demand should help consumption growth to bounce back quickly. International growth will be more of a challenge, as trade wars…

Caffeinated products is a dynamic growth area in beverages, as the consumer need for effective energy outweighs rising concerns about stress and anxiety. This fundamental tension, however, means that as caffeine consumption grows, increasing…

Environmental concerns are gaining significance in alcoholic drinks, as a result of reputational, legal and practical considerations. Much of the industry is exposed to the impact of climate change on agricultural production, accentuating the need…

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…

Striving for Wellbeing in Drinks & Tobacco has been identified as one of the most important themes in the world of beverages. Alcohol, caffeine, sugar and cannabis are a significant part of how global consumers manage their wellbeing. In the decade…

The market for spirts in Vietnam posted a sharp decline in overall volume sales in 2023, in contrast to the buoyant performance of the previous year. This was attributable primarily to the elevated rate of inflation, which forced many consumers to…

Vodka remains the largest category among spirits in Uzbekistan, occupying up to 95% of the spirits market by volume, making its dynamics crucial to the overall spirits market. In 2023, vodka posted negative trends in both production and sales.…

In 2023, spirits in Uruguay was negatively impacted due to the economic situation in Argentina, which resulted in a decrease in local volume sales. The favourable dollar exchange rate in Argentina made the country highly affordable for Uruguayan…

Overall spirits saw a strong sales performance in total volume terms in 2023, driven by the largest categories – vodka, brandy and whiskies – all of which saw their sales exceed pre-war figures. Vodka benefited from consumers shifting from the…