Alcoholic Drinks

Like other product categories in the country, wine in Costa Rica experienced high unit price increases in 2022, with official figures indicating a steep CPI increase of 11.2%. Despite these pricing developments, wine saw a positive performance both…

Following the strong growth recorded in 2022, demand for wine in Colombia slowed down in 2023. The decline in volume and value sales can be attributed to the country's economic situation, where high inflation rates and low economic growth have…

In 2023, wine in China experienced declines in both total volume and total current value terms, with overall sales and revenue showing low single-digit decreases. Chinese consumers’ willingness to purchase and consume wine has decreased. In China,…

Wine in Chile saw a total volume decline in 2023, with slightly falling sales both on-trade and off-trade. In wine, premiumisation encountered a notable deceleration in 2022 and 2023, influenced by the dual challenges of an unstable economic scenario…

Wine in Canada performed slightly better during 2023 than during the review period; however, the overall growth remained flat. The category continued to face headwinds from other alcoholic beverages such as RTDs and spirits, which gained popularity,…

In 2023, total value sales of wine in Cameroon experienced robust growth, fuelled by a consistent increase in imports. Vermouth imports notably surged towards the end of the review period. Sparkling wine, particularly champagne, has seen double-digit…

Wine in Bulgaria continued to enjoy buoyant retail volume growth, underpinned by the recovery of on-trade sales following the pandemic. However, wine consumption through the on-trade still remained below 2019 levels as inflationary conditions and…

In 2023, wine in Brazil maintained a similar performance to 2021 and 2022, with decreasing total volume sales, driven purely by the continued poor performance of still red wine in the country. This is due consumers’ lack of interest in the category,…

In 2023, wine in Bosnia and Herzegovina experienced a notable slowdown in consumer demand, although it remained comparatively stronger when compared to beer consumption trends. This shift in consumer preferences hinted at a gradual transition towards…

Wine in Bolivia saw total volume sales decline for a fourth consecutive year in 2023, and the category registered negative results in this regard at both the off- and on-trade levels. As was the case earlier in the review period, the contraction was…

Overall, wine in Belgium saw a faster decline in total volume sales in 2023, compared with 2022. The performance towards the end of the review period was impacted strongly by shifting consumer preferences within the dominant still light grape wine…

In 2023, wine in Azerbaijan continued to witness moderate growth in retail volume and current value terms. Wine is a staple beverage at large social gatherings such as weddings and parties, and commonly consumed when Azerbaijanis come together with…

Total volume sales of wine declined slightly in Austria in 2023. Wine saw continued, though much slower, growth in the on-trade channel as consumption in inns and restaurants continued to recover from the low point seen during the COVID-19 crisis.…

In 2023, the fall in total volume sales of wine in Australia was largely due to a significant decline in the off-trade channel. This has been the trend for wine since 2021-2022 and the end of lockdowns - the period when wine sales had peaked -…

In 2023, wine in Argentina experienced its third consecutive decline in total volume consumption. This was primarily due to a severe drought that significantly impacted wine production. Additionally, wine crops suffered from a frost in November 2022,…

In 2023, wine in Algeria saw a boost in volume growth driven primarily by international tourism and the foodservice sector. The social and celebratory aspects of wine drinking played a crucial role in this growth, as the opening of new bars and…

Total alcoholic drinks volumes have almost reached pre-pandemic levels, but an adjustment is evident in the channel balance; retail is on the rise while on-trade recovery is still underway. Macroeconomic pressures and long-term socialising changes…

Wellness has been identified by Euromonitor International as having the furthest-reaching impact on industries and consumers in the future. This report looks at the link between rising longevity and consumers’ search for a healthy life and highlights…

This report highlights the results of Euromonitor’s Voice of the Industry: Alcoholic Drinks 2022 survey, alongside commentary and context from Euromonitor International experts.

In the Voice of the Industry series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the alcoholic drinks industry, drawing on a survey of 548 professionals working in alcoholic drinks in…