Market research on the alcoholic drinks industry. Standardised an...
Market research on the alcoholic drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
One significant trend observed in beer in Bosnia and Herzegovina in 2023 was the challenge posed by market saturation and escalating prices. As consumer preferences continued to evolve, the product area faced a decline in overall demand, particularly…
Beer in Bolivia saw on-trade volume growth slow significantly in 2023. This was mainly explained by the normalisation of on-trade consumption patterns following the impressive rebound over 2021-2022 that accompanied the easing of the pandemic and the…
Beer in Belgium, navigating challenges arising from still relatively high inflation and strong pressure on consumer disposable incomes, saw a decline in both off- and on-trade volume sales in 2023. Despite these economic headwinds, the category…
In 2022, beer showed a positive trend, with total volume sales recording a modest increase, driven by a strong performance in the on-trade. The recovery of the market due to the restoration of tourist flows as well as a generally more stable…
Total volume sales in beer saw slight growth in Austria in 2023. This was the result of good growth in the on-trade as consumption in inns and pubs continued to recover from the low point during the pandemic, while off-trade consumption, in turn,…
Premiumisation has been a consistent trend in alcoholic drinks in the local market, with consumers favouring the higher quality of premium beer in Australia, despite the higher associated cost. However, the consumption of premium lager has been in…
In 2023, beer in Argentina experienced negative growth, primarily influenced by a combination of rampant inflation and increasing costs of essential goods such as energy and food. These economic challenges significantly impacted both companies and…
In 2023, the beer market in Algeria registered moderate volume growth. This increase was supported by a rise in the number of inbound arrivals for both business and leisure, as well as natural population growth. Domestic mid-priced lager beers…
The market for alcoholic drinks in Vietnam posted a sharp decline in overall volume sales in 2023, in contrast to the buoyant performance of the previous year. This was attributable primarily to the elevated rate of inflation, which impacted…
In 2023, vodka and beer in Uzbekistan, both major volume categories, continued to face challenges due to changing consumer preferences and external factors such as increasing religiosity. Despite being traditional drinks, both vodka and beer…
In 2023, the economic situation in Uruguay experienced a more negative turn than anticipated in the previous year, primarily due to drought conditions during the first half of the year. The GDP grew and overall consumption remained stable. Inflation,…
Uganda is a country in which the consumption of alcoholic drinks is frequent, heavy and widespread, to the extent that problem drinking has become a source of major social concern. Prior to the pandemic, economic development, rising income levels and…
Alcoholic drinks registered fairly modest single-digit volume growth in Turkey in 2023, with off-trade sales stronger than on-trade sales due to a notable transition between these channels. However, value growth continues to hit robust double-digit…
In 2023, alcoholic drinks presents a challenging landscape characterised by significant price increases and declining demand across major subcategories including beer, wine, and spirits. This decline is primarily attributed to the diminishing…
In 2023, the collective weight of inflationary pressures, waning consumer confidence, and persistent brand boycotts led total volume sales of alcoholic drinks in the US to drop to their lowest level in a decade. Bright spots existed in categories…
2023 was undoubtedly a challenging year for alcoholic drinks in the UK. Overall, volume sales in both on-trade and off-trade fell when compared to 2022. On the other hand, value sales continued to rise, mainly driven by unit price increases as a…
Alcoholic drinks in the United Arab Emirates witnessed another year of success in 2023, demonstrating double- digit off-trade growth in both volume and value terms. Sales were fuelled by two factors. First, the arrival of expatriates from Russia,…
Alcoholic drinks in the Philippines continued to see healthy growth in volume terms in 2023. This was within the context of a gradually improving economy, which had a positive impact on consumer spending. Indeed, the country finished with year with a…
Alcoholic drinks in the Netherlands suffered a decline in total volume sales in 2023. At the same time, current value sales in both on-trade and off-trade terms registered robust growth as average unit prices for alcoholic drinks categories increased…
Adults in the Czech Republic consumed lower quantities of alcoholic drinks in 2023 due to the difficult economic climate and the growing preference for beverages with lower alcohol content. High inflation and the rising cost of living hindered…
The total consumption of alcoholic drinks in Thailand has started recovering from the impact of the COVID-19 crisis through all channels, especially in foodservice. The Thai Government has now ended the restrictions that it imposed to limit the…
Alcoholic drinks sales are driven by the high popularity of beer among local consumers and tourists, while spirits and wine are gaining attention as aspirational drinks among young adults and/or a growing middle-class society. Despite a stricter…
Alcoholic drinks in Taiwan witnessed moderate decline across all metrics in 2023, primarily due to rising inflationary spikes, increased costs in international shipping, and logistics and inventory issues. For local brands, workforce insufficiency is…
Total volume sales of alcoholic drinks in Switzerland decreased slightly in 2023, due to the moderate drop recorded by the dominant category, beer. Meanwhile, in current terms, total value sales rose strongly at the end of the review period. This was…
Sales of alcoholic drinks in Sweden failed to see any perceptible growth in volume terms in 2022, despite the easing of pandemic-related restrictions. While on-trade volumes continued to edge towards their pre-COVID-19 levels, as consumers returned…
In 2023, alcoholic drinks in Sri Lanka is facing significant challenges due to stringent regulations, high tariffs, and economic issues. Despite these hurdles, Lion Beer has maintained a dominance of 94% market share, although it experienced a…
Sales of alcoholic drinks in Spain reported flat growth in total volume terms in 2023 with neither the on-trade or off-trade channels seeing a return to pre-pandemic sales levels. However, sales did see a full recovery in total current value terms.…
In 2023, alcoholic drinks in South Korea turned to slight total volume decline. The industry navigated a complex landscape marked by high expectations for post-pandemic recovery, which was somewhat dampened by significant consumer cost burden due to…
Total volume growth of alcoholic drinks in South Africa was significantly slower in 2023 compared to the previous year, as the country grappled with a period of high inflation. As a result, alcoholic drinks manufacturers experienced increased…
In 2023, spirits emerged as the fastest-growing category in alcoholic drinks in Slovenia, driven largely by the growing premiumisation trend. This trend heightened demand for craft spirits, as consumers sought premium drinks for a more sophisticated…
Growth in on-trade consumption of alcoholic drinks remained strong in 2022, as following the relaxation of restrictions in 2021, restrictions on dine-in were fully removed in Singapore in 2022. From 29 March 2022, the 22.30hrs cut-off for the sale…
As COVID-19 fears subsided in 2022 there was a strong desire among many Serbian consumers to start socialising again with this helping to stimulate on-trade volume growth with sales fully recovering after the significant decline seen during 2020.…
Alcoholic drinks in Saudi Arabia in 2023 continued to be characterised by the fact that alcohol is prohibited by Saudi law. As such, all sales in the category come from non-alcoholic beer. Indeed, Saudi Arabia is one of the top ten markets for…
Alcoholic drinks witnessed steeper volume sales decline in 2023 as the high costs of living in Romania encouraged consumers to make cutbacks on these beverages. The price of food continued to rise in line with the stubbornly high inflation rate,…
Volume sales slumped across all categories of alcoholic drinks in Qatar during 2024 as sales returned to normal levels following the huge spike in demand seen in late 2022, when Qatar hosted the FIFA World Cup. Nonetheless, wider distribution in both…
Alcoholic drinks in Portugal witnessed positive growth in 2023, albeit at a much slower pace than the dynamic growth seen in the year prior. The positive performance came mainly from the on trade, supported by another record year of tourism for the…
Sales of alcoholic drinks declined both in off-trade and on-trade volume terms in Poland in 2023. At the same time, alcoholic drinks saw strong growth in total current value terms. This was the result of a significant increase in the prices of…
2023 was a year of mixed results for alcoholic drinks in Peru. With a second consecutive year of high inflation and a sharp rise in living costs Peruvians became more cautious in their spending when it came to alcoholic drinks, with the most affected…
Total volume sales of alcoholic drinks in Paraguay maintained positive growth in 2023. Demand was boosted by the full resumption of society in the wake of the pandemic and subsequent release of pent-up demand as well as the return of tourism.…
Volume sales of alcoholic drinks rose in 2023 fuelled by a favourable economic climate including another year of strong real GDP growth and low inflation. However, despite improvement in the on-trade, the off-trade surpassed 2019 volume sales in many…
Alcoholic drinks in Pakistan achieved positive value and volume sales in 2023, in both off-trade and on-trade terms. However, there are various religious and cultural restrictions around alcohol in general in Pakistan, with only beer and spirits…
Locals are officially banned from buying and consuming alcohol, with players relying on expatriates for sales, while the ban on marketing alcoholic drinks makes it challenging for brand owners to influence consumer choices. Nonetheless, the lifting…
In 2023, the performance of alcoholic drinks in Norway was negatively affected by the fuller resumption of cross-border trade and international travel and economic pressures resulting from high inflation, a weakened Norwegian currency, high…
Despite the economic challenges and negative demographic trends in 2023, alcoholic drinks witnessed moderate total volume growth in North Macedonia. The rising number of inbound tourists boosted the performance of most alcoholic drinks categories in…
Poor economic conditions characterised by high inflation and lower purchasing power negatively impacted alcoholic drinks in Nigeria during 2023. Almost all categories saw volume declines except for spirits, which largely consists of economy spirits.…
The COVID-19 pandemic had a significant impact on on-trade sales of alcoholic drinks in New Zealand, with lockdowns and restrictions limiting the trading ability of on-trade outlets. Although the country has moved on from the pandemic and reopened…
Alcoholic drinks in Myanmar has experienced a robust recovery in 2023 as the pandemic has finally come to an end. On-trade sales have rebounded significantly in urban centres, tourist destinations, and stable regions. The off-trade channel is also…
Morocco’s economy has come under pressure in recent years, with drought causing issues for agriculture and reducing local wine production significantly in 2022. The war in Ukraine continued to leave its impact with energy and raw material prices…
The Mexican economy registered growth of just over 3% throughout 2023 in real terms and with seasonally adjusted figures, according to information from the National Institute of Statistics and Geography (Inegi). Although this was the second…