Alcoholic Drinks

The no/low segment achieved booming volume growth on a global level; an intoxicating performance and the exact opposite of the severe declines faced by the industry. As the post-pandemic era is dawning, the no/low segment is going mainstream at the…

Other Spirits is often an overlooked category by major players, but significant mainly in developing markets. Other Spirits sizes and number of consumers, position it as one of the most consumed Spirits worldwide. The performance and behaviour of the…

Consumer demand for personalised solutions is spreading across consumer goods and services, influenced by considerable improvements to technologies that can match consumers with outcomes, and experiences that address their wants and needs. This…

Latin America has been greatly impacted by the Coronavirus (COVID-19) pandemic, in large part due to the closure of on-trade establishments and the percentage of consumers living on daily incomes. This briefing examines the expected reaction of…

While premiumisation has demonstrated remarkable resilience in spirits, the inevitable slowdown is now underway. Discretionary spending is being scaled back, as a result of prolonged cost of living pressures, and the effects will become increasingly…

Alcoholic drinks have always straddled the line between traditionalism and novelty, with heritage providing timeless gravitas, while innovation recruits younger consumers or allows for fresh occasions or need states to emerge. The pandemic years…

This report considers what socialising will look like in a post-COVID-19 era, focusing on several key questions. A return to the “Roaring Twenties” in the beverages space or a continuing decimation of the on-trade? How has socialising changed (eg…

An uneven recovery from the pandemic, coupled with surging inflation and international turmoil, has created an environment of profound uncertainty for consumers. Already disrupted by the pandemic, consumer habits remain very much in flux,…

Emanating from the innovation of tobacco regulators, legislation in the drinks and tobacco industries promises to spread, increasingly shaping the nature and characteristics of the products we can consume and when, how and where they can be marketed…

New business models, channels and shopper expectations continue to change retail, redefining industry rules and relationships and disrupting the path to purchase. This content provides strategies for adapting to these shifts and offers a framework to…

The year 2023 witnessed a challenging landscape for Ready-to-Drink (RTDs) sales in Argentina, predominantly shaped by the pervasive grip of inflationary pressures. This economic phenomenon exerted significant strain on the purchasing power of…

The resilience of RTDs in Australia resulted in further double-digit volume growth through both on-trade and off-trade channels in 2023. A substantial proportion of the category is comprised of spirit-based RTDs, with the latter’s growth levels…

RTDs saw volume sales rise in Austria in 2023. During the year, RTDs continued to benefit from a lasting shift to consuming alcoholic drinks at home, which is the environment in which such drinks are predominantly consumed. The reasons for this…

RTDs continue to occupy a niche position within alcoholic drinks in Azerbaijan, with a particular focus on attracting young consumers. Historically perceived as an economical drink, RTDs were revitalised in 2022-2023 with the introduction of the new…

RTDs in Belgium stood out in alcoholic drinks in 2023 despite seeing a decrease, albeit modest, in total volume sales. Amid the challenges faced by alcoholic drinks in general, RTDs had a strong and growing non-alcoholic category, which helped to…

RTDs in Bolivia showed another solid performance in 2023, with off- and on-trade volume sales growing at robust rates. Continued investment in innovation and marketing activities helped to maintain strong consumer interest in the category. For…

Convenience continued to drive consumer demand for RTDs in Bosnia and Herzegovina in 2023, resulting in solid total volume growth. This growth, combined with rising RTD prices due to inflation, culminated in achieving strong double-digit percentage…

RTDs in Brazil maintained continued, although slower, total volume growth in 2023. The main development seen in RTDs in 2023 was the newfound focus of such products, with a slower increase for malt-based RTDs, which often offer a very similar flavour…

RTDs in Bulgaria witnessed another strong year of recovery in 2023, although this category is still growing from a small base. The re-activation of social lifestyles, people gatherings, festivals and other social occasions underpinned demand. Volume…

Spirit-based ready-to-drinks (RTDs) maintained a stronghold in Cameroon in 2023, while other RTD variants struggled to gain substantial traction. The Booster line, available in five distinct flavours (whisky cola, caramel, rhum ginger, gin tonic, and…