Alcoholic Drinks

RTDs remain the top performer in alcoholic drinks, driven by strong consumer demand. Though a relatively small segment, RTDs are experiencing explosive growth, particularly among Generation Z. This demographic embraces innovative flavours, prompting…

In 2023, Ready-To-Drink beverages (RTDs) in Chile saw a total volume decline, with falling sales both on-trade and off-trade. The category encountered a significant hurdle in the form of inflation, which played a pivotal role in curbing demand for…

RTDs in China maintained strong growth in both off-trade volume and current value terms in 2023, with both increasing by double digits, with on-trade sales also rising. Generally, younger consumers of legal purchasing age in China are gradually…

Although the consumption of RTDs is still small in Colombia, this is the fastest growing category within alcoholic drinks in 2023. RTDs continue to draw the attention of younger adults, not only due to the lower alcohol content and sweeter flavours,…

Consumer demand for RTDs continues to expand in Costa Rica in 2023 as new products enter the category. Consumers are also increasingly appreciating the convenience of RTDs (typically in can formats) as they are pre-mixed. In addition, sales are…