Consumer Health

An improvement was seen in the growth rate for wound care in retail current value terms in the US in 2023 compared with the previous year, and a positive performance is also expected in 2024. In addition to price rises, this is due to the increasing…

Weight management and wellbeing in the US is set to see a second year of falling retail current value sales in 2024, with the rate of decline slightly stronger than in the previous year, with projections indicating a low single-digit drop. Within the…

Vitamins is projected to continue to see slow and steady retail current value growth in the US in 2024. This increase in sales is a result of consumers shifting towards a more holistic approach to healthcare, focusing on prevention rather than…

Sports nutrition is one of the most exciting and fast-moving categories in consumer health in the US, with double-digit current value growth expected to continue in 2024. This growth is due to the increased focus on health, fitness, and active…

Sleep aids is set to continue its decline in retail current value terms in the US in 2024, further offsetting the strong growth surge experienced during the peak pandemic years of 2020 and 2021, when many consumers faced severe stress-related…

Paediatric consumer health is set to see a second year of retail current value decline in the US in 2024, with variations in performance across categories. For instance, paediatric cough, cold, and allergy remedies and paediatric analgesics are…

In 2024, NRT smoking cessation aids is set to experience low positive retail current value growth in the US. While no category is expected to achieve significant success, NRT gum is the only one projected to report positive current value growth, with…

The growing focus on health and wellness is fuelling the popularity of herbal/traditional products in the US in 2024, with solid retail current value growth expected for another year. Consumers are increasingly seeking out natural products to reduce…

In 2024, eye care in the US is expected to see dynamic retail current value growth for another year, with both standard and allergy eye care expected to see similar strong increases. The strong performance of allergy eye care can largely be…

While the digestive remedies category was traditionally relatively straightforward in delivering symptomatic relief from indigestion and heartburn, flatulence, acid reflux, and constipation, the overall category has seen a resurgence in new product…

After experiencing a surge in demand during the initial outbreak of the COVID-19 pandemic in 2020, the growth of dietary supplements slowed in 2021 and 2022, as panic-buying subsided. However, growth then stabilised, and in 2024 dietary supplements…

In 2024, dermatologicals is expected to post low retail current value growth in the US, and see a slight slowdown from the growth rate witnessed in 2023. However, at constant 2024 prices, which excludes the impact of inflation, 2024 is expected to…

Cough, cold and allergy remedies is set to see a single-digit retail current value decline in the US in 2024, which is a continuation of normalisation after the extreme double-digit growth brought about by the “tripledemic” in 2022. While most…

In 2024, the consumer health landscape in the US is marked by a moderated environment across various categories. Inflationary pressures have eased, leading to slightly slower price increases, while seasonal categories such as cough, cold, and allergy…

Analgesics in the US is expected to see a slight decline in retail current value terms in 2024. This performance is largely being led by mid-single digit slowdowns for systemic paediatric analgesics, sales of which are still rebounding from the high…

Wound care is projected to post by far its fastest retail volume growth rate of the review period in 2023, as well as its highest retail value (constant 2023 prices) growth since 2020. The category performance has benefited from the lifting of…

Meal replacement is set to see a much bigger drop in retail volume sales in 2023, compared with the strong decreases recorded over 2020-2022. Meal replacement struggles to gain traction as above-average inflation rates and rising prices force…

Retail volume sales are expected to decline across single vitamins over 2023; at a faster rate than in 2022 as unit prices rise amid an inflationary climate. Even vitamin C, which maintained at least a slight increase in retail volume growth in 2022,…

Sports nutrition suffered from the outbreak of the Coronavirus (COVID-19) pandemic in Canada in 2020. Access to key distribution formats for sports nutrition products, such as gym/fitness centres and specialist retailers, was heavily affected as…

Sleep aids is projected to post fast retail volume growth over 2023. The category saw spikes in demand in 2020 and 2021 as the stress and anxiety of the Coronavirus (COVID-19) pandemic increased the incidence of sleep disorders or complaints. While…