Dairy Products and Alternatives

Private label – retailers’ alternatives to brands – tend to benefit from inflation. However, despite record inflation in France, Germany and the UK, the market share of private label in the three countries remained broadly stable across FMCGs in…

Revitalising the dairy sector requires innovation to counter slight volume growth. This encompasses creating novel products aligned with evolving consumer tastes, like plant-based alternatives and healthier, sustainable choices. The report delves…

In 2023, baby food is performing well and returning to normal after the disturbances caused by the COVID-19 pandemic since 2020. The main reason for this is due to the fast rebound of the domestic economy, as well as ongoing urbanisation. Likewise,…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…

In recent years, consumers have transitioned away from brand loyalty and fat avoidance and have developed a willingness to shop around for what meets their needs from a nutritional, functional, and taste perspective – no matter the brand. Fat content…