Market research on the industry for dairy products and alternativ...
Market research on the industry for dairy products and alternatives. Standardised and cross-comparable statistics including total market sizes, brand shares, distribution and industry trends.​ Insight and data cover baby food, butter and spreads, che...
In 2023, dairy producers in Poland employed innovative marketing campaigns to stimulate the sales of drinking milk products. The Dairy Cooperative Piatnica (OSM Piatnica) launched a notable campaign promoting its fresh milk, distinguished by its…
Milk producers continued to struggle with high production costs in 2023. The main factors contributing to this trend were rising energy and transport prices and adverse weather conditions, with the country having suffered a severe drought during the…
In an overarching cross-category trend, drinking milk products is seeing value growth supported by high unit prices driven by costs, alongside volume slumping in a price-sensitive environment. Indeed, unit prices at shelf level have been driven up by…
Fresh milk is seeing a revival in volume sales in 2023 following a decline in the previous year due to the high rate of inflation and the increasing cost of living, which put pressure on consumers. In 2023, however, sales are witnessing healthy…
Milk production in Serbia is facing significant challenges in 2023. The decrease in the production of raw milk has led to a shortage of milk on retail shelves since the third quarter of 2022, with several Serbian regions facing a shortage of raw…