Income and Expenditure

Prior to the Coronavirus (COVID-19) pandemic, Asia Pacific had already begun to emerge as a leading edge of development in financial technology and digital transactions. This report leverages data from Euromonitor’s Consumer Finance and Economies and…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

The next billion consumers represent new growth opportunities worth trillions of dollars in consumer spending across the globe. However, the next billion consumers are not a monolithic cohort, as they vary hugely from market to market. In order to…

Emerging Asia has been one of the most exciting regions in emerging markets during the last two decades and this trend is expected to continue, though the pace of growth has slowed down as the economies transform and mature. By 2040, emerging Asia…

Urbanization, longer life expectancy, and a falling birth rate are transforming Thailand's consumer landscape. Millennials and Gen Z are gaining influence, while single-person households surge. Traditional gender roles persist, impacting household…

Emerging Asia has been one of the most exciting regions in emerging markets during the last two decades and this trend is expected to continue, though the pace of growth has slowed down as the economies transform and mature. By 2040, emerging Asia…

Increased economic uncertainty, digitisation of business activities, the need to improve operational efficiency, and stricter regulations encourage companies to review their supply networks and fortify them against the potential risks in the future.…

While the global luxury goods market contracted notably, Asia showed signs of recovery as early as Q2 2020, minimising the impact of the coronavirus (COVID-19) pandemic. This report analyses the background to the quick recovery of personal luxury…

South Korea has witnessed population decline over the recent years, as number of childless households continue to increase. Generation X, aged 60-75 in 2040, will continue to hold its position as the most influential consumer segment. Older cohorts…

Ageing, migration and generational shifts are shaping Singapore’s demographic landscape. Economic turbulence has led to more people adopting cautious consumption patterns and budgeting. The number of seniors is projected to increase substantially by…

The economy in the Philippines grew rapidly in 2022 and urbanization as well as consumer income are forecast to grow. The average number of children per household is expected to decline, while smaller homes remain popular but larger properties show…

The global energy crisis has had far-reaching implications for consumers, businesses and entire economies, highlighting the importance of the global energy transition and boosting energy efficiency, while creating opportunities for innovation and…

The world is rapidly evolving due economic, political, geographic and climate changes. This is contributing to a change in consumer’s habit and behaviour as they try to keep pace with these newer developments. Deeper understanding of these changes…

It is important to understand how urbanisation is being driven in emerging markets, and how new suburban developments are occurring in developed markets, what changes in household types and sizes will occur, and how the modern home will evolve,…

Due to changing global demographics and unfolding financial and environmental concerns, consumption patterns have been evolving over the recent years, accelerating the shift towards more budget-conscious and eco-aware shopping. As changing consumer…

After decades of low inflation, economies, companies and consumers worldwide struggle to cope with the surging cost-of-living crisis. While the costs are proliferating, the expansion in remuneration is slow. This squeeze on living standards leads to…

Population expansion, higher birth rates, large youth cohort, migration and urbanisation continue to shape Malaysia’s demographic landscape. Cultural inclination to save and budget influence consumer spending patterns, while expanding middle class…

By 2040, Japan's market will tilt toward elderly, childless households due to falling fertility rates and an aging populace, with Gen X reigning supreme. Despite a relatively low inflation rate, a quarter of Japanese consumers are driven by bargain…

Population expansion, a high birth rate, a large youth cohort and urbanisation continue to shape Indonesia’s demographic landscape. The cultural inclination to save and budget influences consumer spending patterns, while the expanding middle class…

Population expansion, higher birth rates, a large youth cohort, and urbanisation continue to shape India’s demographic landscape. Stronger economic performance and growing incomes influence Indian consumption patterns with more people having a…

Vietnam’s consumer income is expected to more than double by 2040, facilitated by robust economic growth. Purchasing power will be largely concentrated in the hands of younger generations. Generations Y and Z are expected to shape luxury-spending…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

In 2023, the Philippines ranked 13th among Asia Pacific countries in terms of average gross income, and saw a 3.7% rise in per capita disposable income over the year. Growth in incomes was supported by a lower unemployment rate and an increase in…

Thailand's per capita income is set to rise by 17.9% from 2022 to 2027. Middle Youth will continue to lead luxury spending, while income inequality will decrease. Social class C will grow fastest, but social class D will remain dominant. Bangkok will…

Taiwan is expected to see a significant increase in per capita income. Middle Youth will continue to lead luxury spending trends. However, income inequality is projected to rise but remain at a moderate level in global terms. Social class A is poised…

Over the long term, the consumer market in Sri Lanka is forecast to expand at a faster pace compared to regional countries, thanks to economic reforms and a gradual transition towards a more urbanised economy built around manufacturing and services…

South Korea witnessed a 1% real terms increase in per capita disposable income in 2023, with income growth mirroring economic deceleration in the country. However, the country's labour market remained robust, with the unemployment rate standing low.…

In 2023, growth in real terms per capita disposable income levels was supported by a decrease in unemployment, lower inflationary pressures and high productivity. Income inequality remained a concern, with a significant wage gap between highly…

In 2023, Pakistan ranked 21st out of 22 Asia Pacific countries in terms of average gross income, with economic deceleration and a decrease in remittance inflows contributing to stagnant disposable income levels growth. During 2023-2028, per capita…

Myanmar's per capita income is expected to see a modest increase. Middle Youth will continue to shape luxury spending trends. However, income inequality is set to rise to extremely high levels in global terms. Social class A is poised for rapid…

In 2023, Malaysia ranked eighth among Asia Pacific nations in terms of average gross income. The country’s disposable income levels increased over the year, albeit at a slower pace than in 2022, reflecting the global economic challenges and…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

In 2023, Japan's average gross income ranked third among Asia Pacific nations, however, the country recorded a decrease in per capita disposable income due to inflation and economic challenges. Furthermore, the situation in terms of gender equality…

In 2023, Indonesia saw a 4.7% increase in per capita disposable income, driven by strong economic growth, lower unemployment and improved labour productivity. However, income inequality remained a major issue, with the top 10% of households earning…

In 2023, India ranked 16th among Asia Pacific countries in terms of average gross income. Disposable income per capita grew in 2023 driven by the country’s relatively strong economic expansion and increased labour productivity. However, income…

In 2023, Hong Kong led the Asia Pacific region in terms of average gross income, while disposable income per capita recorded relatively strong growth due to a rebounding economy, decreased unemployment and increased labour productivity. However,…

In 2023, China recorded growth in per capita disposable income, driven by economic expansion, lower unemployment rates and increased labour productivity. However, income inequality remained high, with urban dwellers typically earning more due to…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

In 2023, Bangladesh ranked 17th among Asia Pacific nations in terms of average gross income. Even though the income levels remained comparatively low, in 2023 the country recorded an accelerated increase in per capita disposable incomes, which grew…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

Rapid economic development, ongoing urbanisation and digitalisation are expected to spur economic growth within Asia Pacific, with the region enjoying the largest income gains globally through to 2040. Vast infrastructure investments are expected to…

Expanding population, ageing, migration, and generational shifts shape Hong Kong’s demographic landscape. Economic turbulences influence consumers’ consumption patterns with more people having negative outlook. The number of seniors is projected to…

As the end of 2021 approaches, almost two years into the COVID-19 pandemic, the emergence and rapid spread of the Omicron coronavirus variant has increased uncertainty and weakened the momentum of the global recovery. This series of quarterly reports…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession in nearly a century. Businesses are operating in a world of anxieties and uncertainties, not knowing what will be the new normal or when output and consumer spending…