Standardised coverage and timely analysis helping you to understa...
Standardised coverage and timely analysis helping you to understand in-depth detail on the income levels and spending habits of consumers around the world.
Cote d’Ivoire is expected to be one of the fastest growing economies globally through to 2040, leading to one of the highest increases in disposable income levels regionally. Increasing digitalisation, structural reforms and rapid urbanisation are…
Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…
Significant income inequality and elevated inflation pose challenges to Kenya’s consumer market in the medium term. Discretionary spending is predicted to remain limited, due to the extensive size of social class E. Due to the country’s strong…
Tanzania's per capita income is projected to grow in real terms until 2027, driven by robust economic growth. Middle Youth will dominate the highest earning population band, influencing luxury spending. Income inequality is extremely high and…
Continued income inequality and rising inflation threaten consumer market development in Ghana. With a significant portion of the population allocating most of their income to necessities, discretionary spending is set to remain limited over the long…