Standardised coverage and timely analysis helping you to understa...
Standardised coverage and timely analysis helping you to understand in-depth detail on the income levels and spending habits of consumers around the world.
The impact of the political, economic, social and climate insecurity is being felt by all. Despite the disruption of COVID-19, the global population keeps growing, surpassing the threshold of eight billion in 2023. The constitution of families and…
Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…
This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…
This report highlights the results of Euromonitor International’s Voice of the Industry: Lifestyles survey capturing insights on consumer behaviour, shopping and spending priorities and corporate strategy objectives from professionals working in…
Due to changing global demographics and unfolding financial and environmental concerns, consumption patterns have been evolving over the recent years, accelerating the shift towards more budget-conscious and eco-aware shopping. As changing consumer…
It is important to understand how urbanisation is being driven in emerging markets, and how new suburban developments are occurring in developed markets, what changes in household types and sizes will occur, and how the modern home will evolve,…
The world is rapidly evolving due economic, political, geographic and climate changes. This is contributing to a change in consumer’s habit and behaviour as they try to keep pace with these newer developments. Deeper understanding of these changes…
Increased economic uncertainty, digitisation of business activities, the need to improve operational efficiency, and stricter regulations encourage companies to review their supply networks and fortify them against the potential risks in the future.…
Businesses and consumers are facing a new economic reality as the global economy enters a period of slower growth and high inflation, while energy pressures, rising cost of capital, tight labour market, geopolitical risks and a reset of globalisation…
Global consumers are struggling with the cost of living crisis, as inflation remains high while household income growth lags. Consumers are adopting recessionary habits, such as trading down and being more selective in their spending. Rather than…
Ageing, urbanisation, migration, and the generational shift continue to shape Poland's demographic landscape. The number of seniors in Poland will notably increase through to 2040. The influence of Millennials on consumer preferences will solidify,…
This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although volatility in the energy markets and faster consumption growth in China are among the key risks that could increase inflation.…
The Belgian population is expanding due to an influx of immigrants, while businesses are becoming more diverse and inclusive. Consumer trends and consumption patterns sparked by the pandemic are still observed in 2022, and consumers are increasingly…
The French population is sustained by an influx of immigrants, while businesses are becoming more diverse and inclusive. Consumer trends and consumption patterns sparked by the pandemic are still observed in 2022, and consumers are increasingly…
South Korea has witnessed population decline over the recent years, as number of childless households continue to increase. Generation X, aged 60-75 in 2040, will continue to hold its position as the most influential consumer segment. Older cohorts…
Turkish consumer income is predicted to increase at a faster rate than in Western Europe over the period to 2027, although starting from lower initial levels. Middle-aged consumers are set to earn the most, due to better jobs and multiple income…
In 2022, the Netherlands saw stable birth rates, but deaths exceeded births for the first time since 1900. Immigration, particularly from Ukraine, contributed to population growth. The housing crisis worsened due to increased demand, leading to a…
Through to 2040, the US demographic profile is expected to tilt towards childless households, influenced by low birth rates and an ageing population. The US is set to remain the global leader in terms of luxury spending, yet widening income…
Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…
Ageing, urbanisation and generational shifts shape China's demographic landscape. The number of seniors is projected to witness a substantial increase by 2040 while life expectancy grows and birth rates remain at all-time lows. Being the largest…
Consumers are facing increased pressure from rising prices as global inflation reaches 7% in 2023. The impact of higher costs of living is felt from top earners in developed markets to struggling households in emerging and developing countries.…
Affordable sustainability is now paramount, given the cost of living crisis. Consumers want low prices but this does not necessarily mean giving up sustainable choices. Making sustainability affordable is a global need, where companies can play a key…
The global energy crisis has had far-reaching implications for consumers, businesses and entire economies, highlighting the importance of the global energy transition and boosting energy efficiency, while creating opportunities for innovation and…
The economy in the Philippines grew rapidly in 2022 and urbanization as well as consumer income are forecast to grow. The average number of children per household is expected to decline, while smaller homes remain popular but larger properties show…
Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…
Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…
Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…
Population expansion, higher birth rates, urbanisation, migration and generational shifts continue to shape Turkey’s demographic landscape. Persisting economic challenges influence Turkish consumption patterns with more people seeking affordability.…
The report analyses the economic state of Sub-Saharan Africa. It seeks to assess the opportunities in the region against the backdrop of its young, large and fast-growing population, as well as the bottlenecks Sub-Saharan Africa faces, including…
Rapidly aging population and negative rate of natural change in Italy compensated by growing immigration and influx of refugees. Consumer trends and consumption patterns sparked by the pandemic are still observed in 2022, and consumers are…
New Zealand is projected to experience moderate economic growth over the period of 2022-2027, leading to an increase in per capita gross income. Later Lifers, particularly the 65+ age group, are expected to dominate the top-income band and shape…
Mexican population growth is sustained by substantial immigration flows and natural change levels, resulting in Generation Z and millennials emerging as dominant age groups with increasing influence in consumer market. ICT stands as a critical…
The UK’s population is ageing, and more people are choosing to live child-free. By 2040, Millennials (aged 45-60 years) will be the largest demographic, surpassing Baby Boomers. To cope with rising costs, consumers actively seek bargains, although…
Inflationary pressures are expected to hinder real disposable income growth and diminish purchasing power in the near future. Nevertheless, the government is implementing measures to protect vulnerable households amidst the cost-of-living crisis.…
This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies increases. Higher volatility in the energy markets and disruption of agricultural commodities…
In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…
The Australian population is expected to increase over 2022 and 2040, driven primarily by immigration, increasing life expectancies and to a lesser extent, stable birth rates. Single households will continue growing, presenting opportunities for…
Expanding population, ageing, migration, and generational shifts shape Hong Kong’s demographic landscape. Economic turbulences influence consumers’ consumption patterns with more people having negative outlook. The number of seniors is projected to…
By 2040, Japan's market will tilt toward elderly, childless households due to falling fertility rates and an aging populace, with Gen X reigning supreme. Despite a relatively low inflation rate, a quarter of Japanese consumers are driven by bargain…
Nigeria’s population is projected to expand by 47% between 2022 and 2040, driven by natural increase, with a median age of 21 years dominated by Gen Alpha. The ongoing urbanization is largely unplanned, resulting in the proliferation of slums and…
Population expansion, higher birth rates, a large youth cohort, and urbanisation continue to shape India’s demographic landscape. Stronger economic performance and growing incomes influence Indian consumption patterns with more people having a…
Denmark’s per capita gross income is predicted to rise over 2022-2027, with Late Lifers driving luxury spending. Income inequality is predicted to increase moderately, and social class D will expand. Meanwhile, housing expenses are increasing and…
This report urges businesses to embrace affordable and accessible sustainability. It presents a comprehensive set of effective actions that can be implemented seamlessly to unlock the untapped potential of democratising sustainability during times of…
Germany experiences a continuous flow of immigrants that supports its population, and its businesses are embracing greater diversity and inclusivity. The impacts of the pandemic on consumer trends and spending habits are still evident in 2022, with a…
Sweden’s economic trajectory projects an increase in per capita gross income over 2022-2027, shaped by Late Lifers’ dominance in the top income band. The current moderate income inequality is forecast to grow. Rising housing costs and evolving…
Population expansion, a high birth rate, a large youth cohort and urbanisation continue to shape Indonesia’s demographic landscape. The cultural inclination to save and budget influences consumer spending patterns, while the expanding middle class…
Population expansion, higher birth rates, a large youth cohort, and urbanisation continue to shape India’s demographic landscape. Stronger economic performance and growing incomes influence Indian consumption patterns with more people having a…
Private label – retailers’ alternatives to brands – tend to benefit from inflation. However, despite record inflation in France, Germany and the UK, the market share of private label in the three countries remained broadly stable across FMCGs in…
Portugal's per capita income will notably rise. Later Lifers will lead luxury spending. Despite a projected decrease in income inequality, it will remain high in global terms. Social class C will grow rapidly, while social class D remains dominant.…