Standardised coverage and timely analysis helping you to understa...
Standardised coverage and timely analysis helping you to understand in-depth detail on the income levels and spending habits of consumers around the world.
Taiwan is expected to see a significant increase in per capita income. Middle Youth will continue to lead luxury spending trends. However, income inequality is projected to rise but remain at a moderate level in global terms. Social class A is poised…
Thailand's per capita income is set to rise by 17.9% from 2022 to 2027. Middle Youth will continue to lead luxury spending, while income inequality will decrease. Social class C will grow fastest, but social class D will remain dominant. Bangkok will…
Brazil’s population is projected to maintain solid growth rate despite slightly contracting birth rates, largely thanks to rising life expectancy. While childless families will become more popular among Brazilians, households with children will…
Through to 2040, the Saudi population is set to continue rising due to high fertility rates and longer life expectancy, with the average consumer being 37 years old. Generation Alpha will dominate, comprising over a quarter of the population. Income…
From 2022 to 2040, South Africa's population growth will slow due to declining fertility rates, leading to childless households rising. Generation Alpha (15-30 age group) are set to overtake millennials as the most prevalent cohort. Ongoing…
Colombia's 2022 population growth is set to reverse between 2023 and 2040 due to negative net migration. Generation Z, the largest generation, seeks digital-native experiences. Colombians prioritise living in the present, embracing innovation, and…
Population expansion, higher birth rates, large youth cohort, migration and urbanisation continue to shape Malaysia’s demographic landscape. Cultural inclination to save and budget influence consumer spending patterns, while expanding middle class…
New Zealand's population growth is expected to continue, driven by rising immigration and life expectancy. An aging population brings challenges, with an increased old-age dependency ratio predicted. The housing market is seeing declining property…
In 2022, Peru witnessed population growth, driven by stable natural change and rising life expectancy. The country is facing the arrival of Venezuelan refugees, as well as political unrest. In 2022, Gen Z emerged as the largest generation, and is…
In 2022, Sweden experienced population growth, driven by increased immigration, notably from Ukrainian citizens seeking refuge due to the Russian-Ukrainian conflict. Millennials became the largest generational cohort, shaping consumer behaviour with…
Ageing, migration and generational shifts are shaping Singapore’s demographic landscape. Economic turbulence has led to more people adopting cautious consumption patterns and budgeting. The number of seniors is projected to increase substantially by…
By 2040, Spain’s consumer landscape is set to be dominated by childless households, as the fertility rate declines owing to the population continuing to age. Consumers continue to seek bargains, with almost half switching to private label in 2022.…
Norway is expected to experience economic growth and increased per capita income over 2022-2027, with growing savings per capita. Later Lifers are predicted to be the highest earners by 2027, impacting luxury spending trends. Income inequality is…
In 2023, Romania's government increased the minimum wage in response to persistent inflationary pressures. Over 2022-2027, disposable income growth is expected to surpass Eastern European and EU averages, driven by sustained economic development.…
The population in the United Arab Emirates is forecast to continue growing over the period to 2040, supported by natural increase. The consumer landscape will remain young and diverse, primarily composed of immigrant populations. By 2040, Generation…
Greece's per capita income is set to rise, driven by Later Lifers influencing luxury spending. Despite an increase in income inequality, it will remain high in global terms. Social class E will grow rapidly, while social class D will remain…
Ireland is expected to experience economic growth and increased per capita income over 2022-2027. Later Lifers are projected to dominate the top income group, influencing luxury spending. While income inequality is forecast to increase, poverty rates…
Significant income inequality and elevated inflation pose challenges to Kenya’s consumer market in the medium term. Discretionary spending is predicted to remain limited, due to the extensive size of social class E. Due to the country’s strong…
Mexico is poised for a notable rise in per capita income over 2022-2027. Mid-Lifers will continue to drive luxury spending trends. Despite a global high in terms of income inequality, social class E will dominate. The Mexico region will remain the…
Urbanization, longer life expectancy, and a falling birth rate are transforming Thailand's consumer landscape. Millennials and Gen Z are gaining influence, while single-person households surge. Traditional gender roles persist, impacting household…
Ecuador's per capita income is set to rise, driven by Middle Youth influencing luxury spending. While income inequality is expected to decrease, it will remain high in global terms. Social class C will grow rapidly, while social class E will still be…
Myanmar's per capita income is expected to see a modest increase. Middle Youth will continue to shape luxury spending trends. However, income inequality is set to rise to extremely high levels in global terms. Social class A is poised for rapid…
In 2022, income levels in Bulgaria ranked among the lowest in the Eastern Europe region, despite a notable increase in the minimum wage in both 2022 and 2023. The forecast for income growth in Bulgaria is sluggish, primarily due to ongoing economic…
Businesses globally face challenges in consumer markets in the short to medium term, owing to the rising cost of living and increasingly financially cautious consumers. Amidst uncertainty arise opportunities. Income and expenditure insights are…
Tanzania's per capita income is projected to grow in real terms until 2027, driven by robust economic growth. Middle Youth will dominate the highest earning population band, influencing luxury spending. Income inequality is extremely high and…
Income growth in Finland is anticipated to be sluggish due to subdued economic growth, although it is expected to maintain a high standing within the EU context. As the lowest income class experiences the fastest expansion among all income classes,…
Continued income inequality and rising inflation threaten consumer market development in Ghana. With a significant portion of the population allocating most of their income to necessities, discretionary spending is set to remain limited over the long…
Income growth in Hungary is expected to lag behind the Eastern European average by 2027, given economic uncertainties, decreasing demand, and mounting inflationary pressures. Looking ahead, all income classes in Hungary are projected to decrease as a…
Moroccan consumer incomes are expected to rise from 2022 to 2027 due to emergence of better job opportunities and increased remittances. However, the growth is set to be slower than regional average, partly due to climate change affecting…
Incomes in the UAE remain among the highest in the region, supported by robust economic development, a favourable business environment, digitalisation, and government initiatives aimed at attracting investments and skilled labour. The middle-aged…
Uganda is expected to experience significant economic growth from 2022 to 2027, with substantial increases in per capita income. Late Lifers will be the highest earners, influencing luxury spending trends. However, income inequality is projected to…
Incomes in the UAE remain among the highest in the region, supported by robust economic development, a favourable business environment, digitalisation, and government initiatives aimed at attracting investments and skilled labour. The middle-aged…
Ethiopia's consumer income is forecast to grow by nearly one-fifth over 2022-2027, yet still ranking among the world's lowest. Consumer market expansion will face challenges due to soaring inflation, averaging 32% in 2023, as well as severe income…
In the Czech Republic, gross income is expected to grow in real terms from 2022 to 2027. Late Lifers will dominate the top-income group, influencing luxury spending trends. Income inequality will increase but remain low by global standards. Social…
In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…
Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…
This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…
Following a decade of low borrowing costs, businesses and consumers now face increasing financial pressure due to a surge in interest rates in 2023. High interest rates have far-reaching consequences on economies, businesses and households, impacting…
After decades of low inflation, consumers are grappling with rising living costs, prompting shifts in priorities and preferences. This report delves into four major consumer goods industries – apparel, beauty and personal care, drinks, and food – to…
Income levels in Qatar remain among the highest regionally, with one of the lowest unemployment rates. Nevertheless, economic disparities persist, against the backdrop of the country’s considerable wealth, and there are forecasts indicating an…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
This report provides an in-depth analysis of the potential market strategies for companies in Sub-Saharan Africa amidst the current cost of living crisis. It details how companies can leverage affordability, technology, and values to cater to the…
This report examines inflation levels and drivers globally and in key countries in 2024. Global inflation is moderating, although divergence among the key economies remains. Supply chain and commodities markets disruptions remain the key risks for…
Generation Z, comprising one-fifth of the global population, is poised to wield significant consumer influence. However, their polarized behaviours toward social activism, technology, and spending present challenges for businesses. This report…
This briefing provides a global perspective of the key trends occurring in cities over 2018 -2023. It goes on to provide forecast data and insights for cities over 2024-2040, covering areas such as the economic, population and consumer spending…
In 2023, Algeria ranked 16th among Middle East and Africa nations in terms of average gross income. Over the year, the country recorded a decline in per capita disposable income as inflation remained high. Furthermore, income inequality remained a…
Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…
In 2023, Angola experienced an economic slowdown, with a decrease in per capita disposable income and falling labour productivity. Despite projections of a 5.5% increase in disposable income over 2023-2028, income inequality and a persistently high…
In 2023, Australia ranked sixth among developed nations for average gross income. Over the year, the country recorded a 1.5% decrease in per capita disposable income amid heightened inflation, increasing mortgage interest rates, subdued business…
In 2023, Bangladesh ranked 17th among Asia Pacific nations in terms of average gross income. Even though the income levels remained comparatively low, in 2023 the country recorded an accelerated increase in per capita disposable incomes, which grew…