Market research on the tobacco industry. Standardised and cross-c...
Market research on the tobacco industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.
After seeing declines during the first year of the pandemic in 2020, cigarettes experienced volume and current value growth in India in 2021 and 2022, which continued for a third year in 2023. This was due to increased office occupancy, moderate…
Since 2012, gutkha, a popular smokeless tobacco product, has been banned across India. The Food Safety and Standards Authority of India (FSSAI) banned the manufacture, sale, and distribution of gutkha, categorising it as a food product. Some states…
Cigars and cigarillos in India saw continued retail volume and current value growth in 2023. Cigar lounges play a crucial role in promoting the popularity of cigars in the country. Such establishments offer consumers a diverse range of options and…
Cigarettes in India maintained solid retail volume growth in 2023, with the primary driver behind this increase being the return of people to office spaces after the end of the pandemic. According to commercial real estate firm Cushman and Wakefield,…
The decline in sales of traditional cigarettes was noticeable across the country in 2023, driven mostly by increased health awareness and the introduction of alternative tobacco products, but also due to financial pressures. Consumers are turning…
In 2023, cigarettes remained the primary tobacco category in Brazil. The solid retail volume growth seen by cigarettes in 2023 was mainly indicative of the dynamics surrounding illicit trade, rather than a strong increase in demand for tobacco…
E-vapour products and heated tobacco products were the two most dynamic areas of tobacco in Slovenia in 2023. Increasing awareness about the harmful impact of smoking cigarettes and tobacco has resulted in some consumers switching to alternatives…
Cigars and cigarillos saw steady growth in current value terms in 2023 with cigars seeing the strongest growth. The premiumisation trend was behind the strong value growth seen in cigars, with some consumers seeking a high quality and luxurious…
Cigars in Brazil saw a double-digit retail volume decline in 2023, which can be attributed to consumers shifting their purchases to international markets. With the resurgence of international travel from 2022, Brazilian producers faced increased…
The consumption of cigarettes is declining in Slovenia. Constant campaigns to educate consumers about the dangers of smoking are helping to drive an ongoing decline in smoking prevalence and in the actual number of smokers of cigarettes. New plain…
Cigarettes saw a strong retail volume increase in Brazil in 2023, although this was mainly due to a switch from illicit trade, rather than a strong increase in demand for tobacco products, with a decline in smoking prevalence. In 2023, cigarettes in…
The tobacco industry in Chile experienced a positive performance in 2023, although the largest category of cigarettes experienced another drop in demand. This fall in volumes was significantly influenced by the growing challenge of tobacco products…
E-vapour products in Chile continued to record strong growth in 2023, driven by closed vaping systems. In particular, closed system single use recorded double-digit growth in both volume and value terms during the year, making it the most relevant…
Demand for overall cigars, cigarillos and smoking tobacco in Chile fell in 2023, while value sales grew below the inflation rate. The main reason for this weak performance was the limited expansion of the local consumer base in recent years. The…
Retail demand for cigarettes in Chile continued to decline in 2023. Cigarette smuggling has became a major issue for Chilean tobacco. A study, conducted by British American Tobacco and the MIDE Center at the Catholic University of Chile, revealed…
There was a slight fall in volume sales of cigarettes in Serbia in 2023. This was partly due to continuing population decline. Price hikes and tax hikes, along with high inflation, also dampened volume sales somewhat. However, smoking prevalence only…
Cigarettes continued to dominate tobacco in Uzbekistan at the end of the review period. However, in 2023, cigarettes saw a decline in legal retail volume sales, compared to the previous year. Despite the increase in smoking prevalence, which was…
Though current value sales of tobacco increased in 2023, constant value sales fell, as inflation continued to be high. Volume sales also only increased marginally.
Overall, it was a mixed picture for tobacco in Pakistan in 2023.
There was continued double-digit constant value growth for e-vaping in Pakistan in 2023. Its consumer base was made up of people looking to quit smoking, as well as younger consumers, mainly under 20 years of age, who often have never smoked and…
New regulations were introduced for e-vapour products in Serbia in 2023. Amendments to the Tobacco Law, effective from November 2023, established a new category for electronic cigarettes and associated products, regardless of their nicotine content.…
Smokeless tobacco, e-vapour products and heated tobacco in Uzbekistan continued to see development at the end of the review period. E-vapour products, a new category in Uzbekistan created in the early review period, gradually emerged and gained…
Within cigars, cigarillos and smoking tobacco in Uzbekistan, pipe tobacco remained the only significant category at the end of the review period. Smoking a pipe remains a very common and traditional activity in Uzbekistan. Despite government…
Both cigars and cigarillos registered volume growth in Serbia in 2024, unlike cigarettes, which saw volume sales fall. One reason for the positive performance of cigars and cigarillos is that the price gap between cigarettes and cigars and cigarillos…
In Pakistan, cigars remained the most popular product within cigars, cigarillos and smoking tobacco, with value sales for the three latter products being negligible. That being said, volume sales are also low for cigars, though cigars registered…
In 2023, cigarettes in Uzbekistan witnessed significant developments. Total smoking prevalence in terms of cigarettes rose in 2022-2023. This was due to a significant increase in smoking prevalence among adult males, as the rate among adult females…
In 2023, volume sales for cigarettes in Pakistan fell by over a quarter. This was due to significant tax hikes, with the sales tax increasing to 18%, from 17% and the Federal Excise Duty increasing by 146%. At the same time as these significant tax…
Tobacco saw double-digit current value growth in Ukraine in 2023. After marked upheavals following the outbreak of war in 2022, global tobacco players adapted to the new reality and returned to new launching new products. These launches were mostly…
In 2023, Uganda's tobacco sector faced significant changes and challenges amid an improving economy. The industry’s growth aligns with a recovery from inflation, enhancing consumer purchasing power. A notable drop in the consumer price index…
In 2023, tobacco in Turkey experienced remarkable growth, registering a double-digit volume increase. This notable expansion can be primarily attributed to the success achieved by both cigarettes and smoking tobacco. Cigarettes, in particular,…
In 2023, tobacco in Tunisia faced significant challenges amid notable negative trends at the end of the review period. The prevalence of the illicit trade/parallel trade in tobacco remained very strong, with a remarkable increase in the number of…
In 2023, Tanzania was recognised as the second-largest producer of tobacco in Africa, according to Minister for Agriculture Hussein Bashe. Despite this high production level, smoking prevalence in the country continues to decline. This downward trend…
In 2023, Sri Lanka's tobacco sector faced substantial challenges due to significant price hikes for cigarettes amid economic recession and import restrictions. These factors led to a marked decline in smoking rates, especially among lower…
Tobacco in Oman in 2023 is expected to grow gradually due to a slight population increase and moderate inflation at 1%. The Consumer Price Index for tobacco was also higher than in the past five years in July 2023. Growth is projected to accelerate…
Total current value sales growth for tobacco in North Macedonia in 2023 was up markedly on that recorded in 2022. The improvement was primarily attributable to unit price hikes resulting from tax increases and inflationary pressures fuelled by the…
Positive growth was seen in tobacco in Myanmar in 2023 as official retail volume sales of cigarettes continued to rise. However, much tobacco use stems from informal sales of betel quids and hand-rolled cheroots, as well as illicit sales of smuggled…
In 2023, cigarettes faced intense competition from e-vapour products as younger adults of legal smoking age switched to the latter, which they perceived as more affordable, with lower nicotine levels and a variety of flavour options available across…
Retail sales of cigarettes in Lithuania are steadily declining as consumers increasingly shift towards alternatives such as vaping and heated tobacco. This trend raises questions about whether the overall popularity of smoking is genuinely decreasing…
In 2023, the major trends in tobacco in Latvia remained consistent with previous years. Sales of regular cigarettes continued to decline, while vaping and heated tobacco products gained popularity. However, an alarming trend was the resurgence of…
In 2023, e-vapour products in Lithuania continued to show strong growth. A significant number of consumers are shifting from regular cigarettes to alternatives perceived as less harmful, particularly single-use vaping devices and heated tobacco.…
Heated tobacco products saw solid current value growth and moderate retail volume growth in 2023. Compared with cigarettes, the competitive price of heated tobacco benefits the category. In addition, wider availability in convenience stores,…
Smokeless tobacco, e-vapour products, and heated tobacco in Latvia continued its upward trajectory in 2023, primarily driven by the increasing popularity of heated tobacco and single-use vaping systems. While this growth trend has been consistent…
E-vapour products saw a fall in sales in current value terms in Ukraine in 2023, while heated tobacco products saw growth in both current value and volume terms. E-vapour products experienced a significant change in market conditions in Ukraine…
Smokeless tobacco, e-vapour products and heated tobacco in Tunisia remained an underdeveloped category in 2023. The illicit trade continued to dominate e-vapour products in Tunisia, with a legal market absent. All e-vapour devices and products…
Heated tobacco products was by far the most dynamic of the main categories within smokeless tobacco, e-vapour products and heated tobacco in North Macedonia in retail volume growth terms in 2023. While this was partly because sales are still emerging…
Cigars and cigarillos saw a double-digit decline in volume sales in Ukraine in 2023, while smoking tobacco volumes also fell during the year. Both the cigars and cigarillos, and the smoking tobacco categories have suffered significantly during…
In 2023, fine-cut tobacco sales witnessed a robust double-digit volume increase, albeit at a slower pace compared to the Compound Annual Growth Rate observed during the review period. This deceleration can be attributed to market saturation. Fine-cut…
Cigars, cigarillos and smoking tobacco in Tunisia registered overall retail volume growth in 2023, albeit due solely to pipe tobacco, as cigars witnessed a slump and fine cut tobacco and cigarillos remained negligible. Moreover, pipe tobacco…
Fine cut tobacco was the most dynamic performer within cigars, cigarillos and smoking tobacco in North Macedonia in retail volume growth terms in 2023. This product type continued to gain ground as an economical substitute for cigarettes as unit…
The continuous pressure of inflation and a weakening of the local currency against the US dollar has increased prices across the category, slowing the post-pandemic retail volume recovery of cigars, cigarillos and smoking tobacco. Local consumers…