Tobacco

Overall, economy and premium cigarettes gained retail volume share at the expense of mid-priced brands in 2023. The main reason for this trend was high inflation, which drove up living costs and increased cigarette prices. British American Tobacco…

Retail volume sales of cigarettes continued to decline in Lithuania in 2023. Consumers are increasingly aware of the health risks associated with smoking, a concern further amplified by the COVID-19 pandemic, which created additional impetus for…

Throughout 2023, retail sales of cigarettes in Latvia sustained a downward trajectory. This trend was primarily driven by the steady increase in average unit prices, attributed to excise tax policies and heightened competition from alternative…

Cigarettes are set to decrease over the forecast period due to increasing regulatory and socioeconomic pressures. Consumers are increasingly trading down or preferring the illicit market. International brands are well placed to capture growth via…

Cigarettes only managed sub-decimal growth in volume terms in Kenya in 2023, while value is better supported by price hikes. One key reason for the low volume performance is because the tobacco industry in Kenya faces significant challenges stemming…