Innovation: Food and Beverage in the United Arab Emirates

June 2024

This report provides valuable insights into product innovation in the United Arab Emirates, analysing data from Euromonitor’s Innovation platform. The report covers the Food and Beverage categories, showing the level of new brand and sub-brand launch activity.

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Overview:

This Innovation Country Report is part of a series of reports providing data and analysis on new product launch activity across digital shelf across Food and Nutrition and Beauty, Health and Home categories. The reports explore what type of innovation is happening and in which retailers across selected geographies.
The data contained in these reports are based on Euromonitor’s Innovation platform - an AI-powered platform that identifies and tracks new brand and sub-brand launches across the global digital shelf from January 2021 onwards. It monitors their expansion over time into new countries, retailers and categories, and also shows if they have been discontinued. 

The Innovation in United Arab Emirates report includes:

Data and analysis on new brand and subbrand launches at online retailers within specific country across:

  • Food and Nutrition categories, such as Packaged Food, Soft Drinks, Hot Drinks, Alcoholic Drinks, and Pet Care;
  • Beauty, Health and Home categories, such as Consumer Health, Beauty and Personal Care, Tissue and Hygiene, and Home Care. 

The Innovation in United Arab Emirates report answers:

  • Is specific country a pacesetter or follower in terms of new product launches across specific industries?
  • What industries lead in terms of new product launches within specific country?
  • What type of innovation is happening within specific industries and categories?
  • What are the examples of some of the innovations across the categories?
  • Which retailers are leading in new product launches within specific country?
Scope
Monitoring Innovation for Business Growth
A high level of out-of-country launches as locals and expats embrace international goods
Packaged food launches lead, health and wellness trend drives innovation
New launches in the United Arab Emirates in 2023: P ackaged food
Offering he althy snacking options for children drives NPD in packaged food
New launches in the United Arab Emirates in 2023: Soft drinks
Low-calorie, low-sugar alternatives boost innovation in soft drinks
New launches in the United Arab Emirates in 2023: Pet care
P et humanisation trend serves as a catalyst for new product launches in pet food
New launches in the United Arab Emirates in 2023: Hot drinks
Innovation in flavour and around health benefits drives new tea launches
New launches in the United Arab Emirates in 2023: Alcoholic drinks
Supermarkets and hypermarkets lead new launches across F&B categories
Passport Innovation methodology
Euromonitor Innovation definitions
Passport Innovation industry coverage
Passport Innovation country coverage
Passport Innovation retailer coverage
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Buy Innovation reports to:

  • To understand what type of innovation and where is happening across the broader category scope
  • To gain insights into how new product launches are aligned with changing consumer preferences and what needs remain unmet

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