Our Innovation reports combine quantitative data modeling with ou...
Our Innovation reports combine quantitative data modeling with our megatrends framework analysis to provide a clear understanding of new product activity. Explore where innovation occurs, who the innovators are, and which product attributes are gaini...
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…
This report analyses the results of Euromonitor International’s Voice of the Industry: Innovation survey capturing data and insights on how companies approach and prioritise innovation. This provides valuable benchmarking information to help…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
This report analyses data from Euromonitor International’s Innovation platform to provide insights on what type of innovation is happening online, where and in what categories, as well as who is innovating and expanding into new retailers and…
The Southeast Asian market has evolved to version 2.0, positioning ASEAN as a pivotal component in local and global investors' strategies. With a rising cost of capital amid tightening monetary policies, long-term structural shifts in demographics…