Our Innovation reports combine quantitative data modeling with ou...
Our Innovation reports combine quantitative data modeling with our megatrends framework analysis to provide a clear understanding of new product activity. Explore where innovation occurs, who the innovators are, and which product attributes are gaini...
Consumers are stressed by the state of the world in 2024 and hot drinks companies are responding in different ways. Functional ingredients, fun and light-hearted branding, and positioning of their products as treats that are moments of joy in a world…
This report utilises Euromonitor International’s new Passport Innovation portal to explore new launches and sub-brands in global soft drinks. Three key innovation platforms are identified for global non-alcoholic beverages in 2023/2024, with product…
Alcoholic drinks have always straddled the line between traditionalism and novelty, with heritage providing timeless gravitas, while innovation recruits younger consumers or allows for fresh occasions or need states to emerge. The pandemic years…
Emanating from the innovation of tobacco regulators, legislation in the drinks and tobacco industries promises to spread, increasingly shaping the nature and characteristics of the products we can consume and when, how and where they can be marketed…
New business models, channels and shopper expectations continue to change retail, redefining industry rules and relationships and disrupting the path to purchase. This content provides strategies for adapting to these shifts and offers a framework to…