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Maryna commissions drinks and tobacco research for Eastern European markets, and leads cannabis research in Eastern Europe.
Maryna authors a range of report content and analyses covering her focus industries. In addition to this , she regularly contributes to external publications, advises clients and participates in regional trade events and webinars. Maryna has a Master of Arts degree in Social Research.
Saladplate is the official content and engagement hub for the Hospitality, Food and Beverage portfolio, part of Informa Markets.
Historically, energy drinks have long been regarded as a premium offering in India, with Red Bull reigning supreme. Since its debut in 2009, Red Bull has maintained its stronghold over the category. Metal beverage cans used to be the preferred packaging choice, especially for premium brands, as they continue to extend their reach through this form of packaging.
How will the Paris 2024 Olympics impact the beverages industry in France? This article examines three main areas in which the Games may affect drinks companies - boosting consumer engagement, shifting perceptions of sustainable packaging, and supporting non-alcoholic beer and lesser known brands.