Aiste Kriauciunaite Consultant
vilnius
English, Lithuanian
About Aiste
Aistė is responsible for planning, designing, and analysing survey information to gather global consumer insights and data.
Aistė gathers and analyses global survey data tailored to a particular industry. She advices clients on consumer behaviour and trends, and raises awareness around Euromonitor's Survey methodology. Aistė previously worked on data in B2B surveys. She has a bachelor's degree in Sociology, and later studied Neurobiology.
Related to Health and Beauty
Beauty and Personal Care in Eastern Europe: A Steady Rise with Turbulence Beneath the Surface
Povilas Sugintas
Buoyed by rising disposable incomes and discretionary spending approaching the levels similar to those enjoyed by their Western counterparts, Eastern European consumers drove steady growth in the beauty and personal care industry over the last few years. The pandemic, geopolitical shocks such as the war in Ukraine and the consequent inflation surge – none of them managed to derail continuous expansion of sales. Even the exorbitant price increases did not stop consumers moving towards more sophisticated products rather than trading down or reducing usage occasions.
Top Trends Shaping the Beauty and Personal Care Industry in 2024
Kayla Villena
The beauty and personal care industry outperformed expectations for 2023, driven by both mass and premium segments, steady growth in key beauty-centric categories, premiumisation in personal care categories, and growing consumer confidence. Euromonitor International takes a deeper look at four key trends that are adding value for consumers and impacting beauty consumption.
Rise of Disposable Period Pants in China: Menstrual Care’s Lifestyle-Adapting Diversification
Quinn Mai
Underpinned by rising wellness demand, menstrual care has witnessed a consumer shift towards holistic self-care in recent years, with products and services offering security and comfort across targeted use occasions gaining favour.