mexico city
Spanish, Castilian, English
Alberto is a Research and Data Analyst, based in Euromonitor’s Mexico City office. His primary focus is industry research in Mexico.
Alberto Trueba works as a research analyst at Euromonitor International's Mexico office. In his current role, Alberto oversees Euromonitor's syndicated research, which includes data and analysis, across various industries and consumer goods, especially in the food and nutrition vertical. Alberto's work puts him in contact with key industry players as he develops forecasts and strategic perspectives on the industry, consumer trends, and competitive landscape in Mexico and the region. Alberto is also responsible for presenting to Euromonitor's key clients and speaking at national and international forums about regional and global trends from our global research. Additionally, Alberto collaborates with his colleagues in other Euromonitor International offices in the region and globally on data and information solutions.
How will the Paris 2024 Olympics impact the beverages industry in France? This article examines three main areas in which the Games may affect drinks companies - boosting consumer engagement, shifting perceptions of sustainable packaging, and supporting non-alcoholic beer and lesser known brands.
“Minnesotans live in the future” was the most popular quote in the cannabis industry in 2023 after the state legalised products containing less than 10mg of hemp-derived THC per package to be sold in retail stores across the state. According to industry players and retailers in the state, hemp-derived THC products saw incredible growth and overnight success, with liquor stores reporting that up to 10% of their sales were coming from these types of products in the first couple of months.
With global warming and the growing demands of modern life, consumers in Asia Pacific recognise adequate daily hydration as a top health priority. In response, hydration products have grown beyond the traditional categories of packaged water and sports drinks, and have expanded to include sports nutrition and powder concentrates.