Alexandra Molokova Research Analyst
dubai
English, Russian
About Alexandra
Alexandra is a part of the research team in Euromonitor's Dubai office, where she works on drinks and tobacco. She performs direct research and commissions research, supervising in-country analysts.
Alexandra is responsible for collecting, building and analysing data, providing clients with insights on industry trends, companies and brands and consumer trends. Alexandra's main point of interest is client engagement. Alexandra comes to Euromonitor with a background of international experience in research and trade-marketing, on both client and agency sides, in fmcg.
Related to Alcoholic Drinks
Big Splash or Barely a Ripple? Assessing the Impact of Paris 2024 on the Beverages Industry in France
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How will the Paris 2024 Olympics impact the beverages industry in France? This article examines three main areas in which the Games may affect drinks companies - boosting consumer engagement, shifting perceptions of sustainable packaging, and supporting non-alcoholic beer and lesser known brands.
Fizz with a Buzz: The Rise of Cannabis Drinks in the US
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“Minnesotans live in the future” was the most popular quote in the cannabis industry in 2023 after the state legalised products containing less than 10mg of hemp-derived THC per package to be sold in retail stores across the state. According to industry players and retailers in the state, hemp-derived THC products saw incredible growth and overnight success, with liquor stores reporting that up to 10% of their sales were coming from these types of products in the first couple of months.
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With global warming and the growing demands of modern life, consumers in Asia Pacific recognise adequate daily hydration as a top health priority. In response, hydration products have grown beyond the traditional categories of packaged water and sports drinks, and have expanded to include sports nutrition and powder concentrates.