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Alixa leads a team of analysts responsible for conducting market research in the services, channel, home, and tech industries in North America. She also supports global editorial strategy for the travel and retailing industries.
Alixa is a Senior Research Manager at Euromonitor International with a focus on services and channel research. Based in Chicago, she has more than 15 years of international research experience. In her previous roles within the company, Alixa pioneered Euromonitor’s research in several Latin American countries, establishing the research methodology and best practices for industries in those markets.
The development of embedded finance not only eases the customer journey throughout the retail funnel, which helps reduce purchase abandonment, but it also plays a critical role in driving digital transformation across channels.
Understanding consumer behaviour is crucial for travel and tourism players to tailor services, identify emerging trends and adapt to market shifts. From airline to lodging and attraction companies, businesses are evolving in sustainable and digital transformation, and adopting Generative AI.
Earlier in 2024, the electric vehicle (EV) giant, BYD (Build Your Dream), became the first official Chinese carmaker to sponsor and partner with the European football championship, UEFA EURO 2024. The partnership underscores the ambitions of BYD, a lesser-known EV firm outside China, which is keen on expanding brand awareness in Europe and across the world.