Amulya Pandit Consultant
bengaluru
English, Hindi
About Amulya
Amulya is a Senior Consultant with Euromonitor International. He specialises in providing clear insight into market dynamics in India.
Expertise
Amulya researches India’s drinks and tobacco industries. He captures how products are advertised, sold, and consumed, through ongoing conversation with his industry contacts. He is a seasoned speaker and regularly shares his views with industry stakeholders at conferences and symposiums, including Spiritz 2023 in Gurgaon, Brews and Spirits Expo 2022 and 2023 in Bangalore, INDSPIRIT 2021 in Delhi, and Craft Drinks India 2019 in Bangalore. His opinions regularly feature in industry-related press. Amulya is based in the company’s Bangalore office. He has 10 years of experience, and has worked in a number of roles across research.
Recently Published Work
Affordable PET Bottles Turbocharge Energy Drinks in India
Amulya Pandit
Historically, energy drinks have long been regarded as a premium offering in India, with Red Bull reigning supreme. Since its debut in 2009, Red Bull has maintained its stronghold over the category. Metal beverage cans used to be the preferred packaging choice, especially for premium brands, as they continue to extend their reach through this form of packaging.
Indian Manufacturers Spice Up the Gin Market
Amulya Pandit
Craft gin continues to gain prominence among younger consumers in India. Historically, a perceived lack of high-quality domestically-produced gin has hindered its consumption, as imported alternatives tend to be expensive. Recognising a gap in the market, several local entrepreneurs launched their own, home-grown craft gin brands, which were made primarily from indigenous botanicals.
Democratisation of Energy Drinks in India
Amulya Pandit
Historically, energy drinks were considered a luxury category in India. Until Pepsi changed the game with the introduction of the affordably priced, Sting. Following suit, other companies like Coca-Cola are now adopting similar approaches.As a result, what was once considered a premium product category is now becoming accessible to the masses.