vilnius
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Anastasija is an Associate Research Analyst at Euromonitor's Vilnius office, specialising in food and nutrition industries.
Anastasija has conducted direct research for pet care and snacks, with a primary focus on the Swedish and Danish markets. She continues to develop her skills in research expertise within the wider food industry. Anastasija graduated from the Higher School of Economics, Moscow, having studied Marketing and Market Analysis. Prior to starting her career with Euromonitor, she had several sales and marketing internships in different countries - Russia, Estonia and Sweden. She also worked as a marketer in projects connected with Web3.
Saladplate is the official content and engagement hub for the Hospitality, Food and Beverage portfolio, part of Informa Markets.
Amidst an ever-growing array of flavour experiments driven by R&D, aimed at capturing the attention of increasingly distracted and busy consumers, certain classic flavours consistently stand out. In the world of packaged food, where new flavours are continuously being introduced, three enduring favourites—chocolate, vanilla, and strawberry—still lead the way.
Naturally functional benefits in food have long been linked to herbal ingredients and traditional cuisine in Asia, often rooted in fermented foods. As studies have shown that fermented foods are the most common natural source of probiotic strains of lactic acid bacteria (LAB), this has helped to raise the reputation of these foods and consumer familiarity with probiotics and their benefits has grown across Asia.