Anjali Jain Consultant
bangalore
English, Hindi
About Anjali
Anjali is a Consultant with Euromonitor’s Consumers research team, where she focuses on building thought leadership and showcasing insights, opinions, and views on all aspects of the consumer landscape – income and expenditure, households, population, and lifestyles. This includes maximising the use of data to create a compelling offer and voice in this area.
Expertise
Anjali advises clients across industries on the impact of evolving consumer trends. She has also engaged with clients in home and tech industries to help them make sense of the market and competitive landscape. Anjali started her career with a US publishing house, supporting pre-sales research to pitch ad spaces in magazines and websites. She then moved to Euromonitor's Bangalore research team, where she worked four years on home and tech projects.
Recently Published Work
Top Three Trends in Households
Anjali Jain
Households are undergoing significant transformations globally, influenced by the shifts in demographics, economics, and technology. With ageing populations and smaller household sizes becoming more prevalent, there is growing demand for personalised products and services that cater to individual needs. Consumers are particularly interested in devices and appliances that enhance connectivity and offer convenience in their daily lives, reflecting a broader trend towards customisation and efficiency in consumer preferences.
Voice of the Industry: Key Consumer Insights
Anjali Jain
In 2023, companies were putting a brighter spotlight on consumers’ needs and wants, in order to compete effectively and grow in the future. Voice of the Industry Survey 2023 (fielded August to November 2023) revealed that over 40% of the respondents identified enhancing consumer experience, fostering consistency in brand interactions, and becoming consumer-centric as pivotal commerce-specific developments.
Navigating Consumer Landscape in the Age of Mass Migration: Impact and Opportunities
Anjali Jain
Mass migration is reshaping consumer markets, impacting their size and dynamics. Businesses must navigate the challenges and opportunities presented by this changing consumer landscape. They need to embrace new consumers and accommodate diversity and niche demands to enhance profit margins and foster respect and trust among stakeholders.