Anthony Chien

Anthony Chien Project Manager - Emerging Market Methods

singapore

English

About Anthony

As part of Team Transformation, Anthony's focus is to ensure that Euromonitor International's research methods are innovative, remain relevant, and stay ahead of the curve. His current remit involves implementing cutting-edge data science techniques to provide custom data insights for emerging markets.

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Expertise

Prior to his current role, Anthony accrued six years of experience in food and beverages research, with a focus on Southeast Asia. Anthony's experience overview primarily centred on identifying trends and new product development across developing markets in Southeast Asia. He has a keen interest in consumer behaviour and the impact of macroeconomic trends on consumer spending choices.

Related to Food and Nutrition

Article

Flavour Trends and Innovation: Classic Flavours with Strongest Staying Power

Jared Conway

Jared Conway

3 Jul 24

Amidst an ever-growing array of flavour experiments driven by R&D, aimed at capturing the attention of increasingly distracted and busy consumers, certain classic flavours consistently stand out. In the world of packaged food, where new flavours are continuously being introduced, three enduring favourites—chocolate, vanilla, and strawberry—still lead the way.

Article

The Potential of Probiotics in Naturally Functional Food in Asia

Emil Fazira

Emil Fazira

21 Jun 24

Naturally functional benefits in food have long been linked to herbal ingredients and traditional cuisine in Asia, often rooted in fermented foods. As studies have shown that fermented foods are the most common natural source of probiotic strains of lactic acid bacteria (LAB), this has helped to raise the reputation of these foods and consumer familiarity with probiotics and their benefits has grown across Asia.

Article

Top Three Trends from the 2024 Sweets and Snacks Expo

Miri Eliyahu

Miri Eliyahu

29 May 24

The 2024 National Confectioners Association’s Sweets and Snacks Expo wrapped up last week in Indianapolis. Among numerous innovative new product launches, educational sessions, and an overall celebration of everything snack-related, three trends emerged. Read on to find out more.

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