Aurelija Karavackaite Head of Research
vilnius
English, Lithuanian, Russian
About Aurelija
Aurelija is a Head of Research at Euromonitor International with a focus on Eastern/Central Europe and the Nordic countries. Based in Vilnius, she has more than 20 years of experience in the industry.
Expertise
Aurelija advises clients and colleagues across a wide range of fmcg industries, with a focus on the socioeconomic and consumer trends that drive their performance. Having worked across many industries and different countries, Aurelija moved to Vilnius to build Euromonitor International's Eastern European research hub, later expanding research coverage to include Scandinavian countries. Currently she works with a team of managers across all industries in these regions.
Related to Appliances and Electronics
Megatrends: Quantifying Digital Living
Tim Chuah
Digital Living is among the largest megatrends driving consumer behaviour, second behind only Convenience. To quantify the impact of Digital Living and other megatrends on consumers, Euromonitor International has created a quantification model to assess the impact of these long-term trends.
Top Three Trends in Households
Anjali Jain
Households are undergoing significant transformations globally, influenced by the shifts in demographics, economics, and technology. With ageing populations and smaller household sizes becoming more prevalent, there is growing demand for personalised products and services that cater to individual needs. Consumers are particularly interested in devices and appliances that enhance connectivity and offer convenience in their daily lives, reflecting a broader trend towards customisation and efficiency in consumer preferences.
Safety Concerns Mount as Chinese Cross-Border E-Commerce Sales Surge in South Korea
Chloe Bang
In South Korea, cross-border e-commerce sales into the country are rapidly increasing across product categories from home care to small appliances. This is due primarily to the growing popularity of Chinese-affiliated e-commerce marketplace platforms, which are winning adherents thanks to their offer of sometimes shockingly low prices.