mexico city
Spanish, Castilian, English
Beatriz is a Research and Insights Analyst focused primarily on the food and beverages industries in Mexico.
Beatriz has research experience in many industries, working with several sources of information and engaging with a wide range of market players along the value chain of these industries. Previously, Beatriz worked as an in-country analyst for Euromonitor for over ten years, accruing in-depth knowledge and extensive local insight and understanding of the Mexican market. Prior to this she was part of the Technical Secretary's team at the Mexican Ministry of Economy.
Saladplate is the official content and engagement hub for the Hospitality, Food and Beverage portfolio, part of Informa Markets.
Historically, energy drinks have long been regarded as a premium offering in India, with Red Bull reigning supreme. Since its debut in 2009, Red Bull has maintained its stronghold over the category. Metal beverage cans used to be the preferred packaging choice, especially for premium brands, as they continue to extend their reach through this form of packaging.
How will the Paris 2024 Olympics impact the beverages industry in France? This article examines three main areas in which the Games may affect drinks companies - boosting consumer engagement, shifting perceptions of sustainable packaging, and supporting non-alcoholic beer and lesser known brands.