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Brigita works on Euromonitor's Cities projects, coordinating research, data modelling and quality checks.
Brigita has been working with Euromonitor Cities research since its inception, and continue to expand her knowledge in this focus area, integrating this insight into data quality improvement and optimisation processes. Beginning with desk research, Brigita has accumulated years of experience and progressively taken on broader responsibilities, including involvement in data modeling processes and working towards their continuous improvement.
For the first time ever, the Paris 2024 Olympic Games will feature an equal number of female and male athletes, which is expected to increase fan interest and opportunities for women and girls to participate in sports. In recent years, women’s professional sports fandom and women’s participation in athletics have been on the rise, leading to opportunities for sportswear brands to appeal to women’s sports fans and female athletes alike through sponsorships, product launches and event activations.
As we hit the mid-point of 2024, there are two key themes to watch in the global economy, namely disinflation and divergence.
As the world continues to urbanise rapidly, the share of global population living in cities is projected to reach 64% by 2040, up from 57% in 2023. This growth highlights the need for innovative and sustainable solutions to boost urban liveability, resilience and efficiency. Digital cities, accelerating climate action, and strategic planning are the key trends shaping the cities of tomorrow, vital for enhancing the quality of urban life and offering opportunities for businesses.