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Camila specialises in consumer insights, with a primary focus of the Americas, but offering additional support to her colleagues globally. With a focus on the commercial lens of the practice, she joins early-stage meetings with sales teams and clients to help assess how their needs can be addressed, helping to draft and scope proposals, as well as presenting them to clients. Camila also provides additional support to Consulting project managers.
Camila brings holistic analysis across markets and industries, by leveraging methodologies from online boards to quantitative surveys. She joined Euromonitor in 2019 as an Associate Consultant, where she was involved in a diverse range of projects, including packaging, food, home and garden, consumer payments, beauty and personal care, consumer health and the illicit trade, before pursuing her current specialism. Before joining Euromonitor, Camila worked in the market intelligence department of a leading German company in logistics. She also worked at a bank marketing department before working as a senior analyst at a Brazilian boutique consultancy, specialising in the internationalisation of companies. She holds a BA in International Relations and Science and Humanities from the Federal University of ABC and has taken a specialisation course in Advanced Topics in Business Strategy at Pearson College, London.
How will the Paris 2024 Olympics impact the beverages industry in France? This article examines three main areas in which the Games may affect drinks companies - boosting consumer engagement, shifting perceptions of sustainable packaging, and supporting non-alcoholic beer and lesser known brands.
“Minnesotans live in the future” was the most popular quote in the cannabis industry in 2023 after the state legalised products containing less than 10mg of hemp-derived THC per package to be sold in retail stores across the state. According to industry players and retailers in the state, hemp-derived THC products saw incredible growth and overnight success, with liquor stores reporting that up to 10% of their sales were coming from these types of products in the first couple of months.
With global warming and the growing demands of modern life, consumers in Asia Pacific recognise adequate daily hydration as a top health priority. In response, hydration products have grown beyond the traditional categories of packaged water and sports drinks, and have expanded to include sports nutrition and powder concentrates.