london
English, French
Experienced thought leader in travel and tourism, with a passion for helping travel brands and destinations to create a sustainable and successful future.
Caroline manages the global content strategy for travel and tourism at Euromonitor International, working with research teams across 84 countries and 16 offices worldwide.
As an industry thought leader, Caroline engages with clients, trade bodies and research partners on the most impactful trends shaping global travel and tourism. Sustainability and digital transformation in travel are key topics of interest. Before joining Euromonitor, Caroline was a guide in one of Edinburgh’s leading visitor attractions.
Travel is in full swing as key milestones approach on the path to sustainability. Looking beyond ‘business as usual’ trends, how are travel businesses and destinations embracing transformation to ensure that the current growth paradigm fits with climate targets?
Asia Pacific (APAC) tourism continues to flourish following the reopening of borders. Destinations and travel players are greeting the new faces of post-pandemic travellers, shifting attention from driving volume recovery to value creation for a sustainable future.
In Euromonitor’s Voice of the Consumer: Travel Survey, the future traveller is represented by eight different segments in terms of travel preferences, behaviours and values in 2023. Among the list are Luxury Seekers, defined as frequent travellers taking at least two international leisure trips per year, who seek quality products and services, think it is important that others see them doing well, and believe that it is important to spend money on experiences.