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Catalina is a Senior Research Analyst based in Euromonitor’s Chicago office. In her role, she covers home and technology industries in the US and North America region.
Catalina's research focus centres on the home care, home and garden, and toys and games industries. She is in direct and regular contact with key industry players providing industry forecast and strategic insights. Catalina has spoken at several conferences, including the Inspired Home Show 2023, Cookware and Bakeware Association’s 100th Annual Spring Member Meeting in 2022, the 2022 US Cleaning Products conference, and Sustainable Cleaning Products 2021. Originally from the south of Chile, Catalina attained a Bachelor of Arts degree in Communications (Cum Laude) at Universidad Alberto Hurtado in Santiago.
Digital Living is among the largest megatrends driving consumer behaviour, second behind only Convenience. To quantify the impact of Digital Living and other megatrends on consumers, Euromonitor International has created a quantification model to assess the impact of these long-term trends.
Households are undergoing significant transformations globally, influenced by the shifts in demographics, economics, and technology. With ageing populations and smaller household sizes becoming more prevalent, there is growing demand for personalised products and services that cater to individual needs. Consumers are particularly interested in devices and appliances that enhance connectivity and offer convenience in their daily lives, reflecting a broader trend towards customisation and efficiency in consumer preferences.
In South Korea, cross-border e-commerce sales into the country are rapidly increasing across product categories from home care to small appliances. This is due primarily to the growing popularity of Chinese-affiliated e-commerce marketplace platforms, which are winning adherents thanks to their offer of sometimes shockingly low prices.