singapore
English, Indonesian
Clara is an Associate Consultant at Euromonitor International, based in Singapore. She handles multi-market strategy and research projects to provide actionable insights and strategic recommendations in various industries with a special interest in the food and nutrition sector.
Clara leverages mixed methodologies including consumer survey, expert interviews, secondary sources and others to answer clients’ business questions. She mainly works with clients in the Asia Pacific region. Prior to joining Euromonitor, Clara worked in a government's agency supporting local food manufacturer development and has a working experience in one of the leading food manufacturers in Singapore. Clara also has a degree in Food Science and Technology from the National University of Singapore.
Amidst an ever-growing array of flavour experiments driven by R&D, aimed at capturing the attention of increasingly distracted and busy consumers, certain classic flavours consistently stand out. In the world of packaged food, where new flavours are continuously being introduced, three enduring favourites—chocolate, vanilla, and strawberry—still lead the way.
Naturally functional benefits in food have long been linked to herbal ingredients and traditional cuisine in Asia, often rooted in fermented foods. As studies have shown that fermented foods are the most common natural source of probiotic strains of lactic acid bacteria (LAB), this has helped to raise the reputation of these foods and consumer familiarity with probiotics and their benefits has grown across Asia.
The 2024 National Confectioners Association’s Sweets and Snacks Expo wrapped up last week in Indianapolis. Among numerous innovative new product launches, educational sessions, and an overall celebration of everything snack-related, three trends emerged. Read on to find out more.