düsseldorf
French, German, English, Portuguese
As part of her current role, Clarissa is responsible for mentoring the newer employees in the company's Düsseldorf office. She is also responsible for project management across research industries and engaging with clients as necessary. She has a particularly acute focus on data analytics.
Clarissa's experience at Euromonitor International has spanned multiple research industries, with a recent focus on home and tech. Since joining Euromonitor's Düsseldorf office, she now supports in other relevant projects, including beauty and personal care, pet care and travel, amongst others. Clarissa has worked in a variety of different roles since starting at Euromonitor, ranging from analyst to manager before a new role in France as an in-country analyst directly involved in building research, data and analysis through in-the-field discussion and interview with leading industry players. She joined the Düsseldorf office as a Senior Consultant. Her various roles have included direct research, commissioning, client contact, presenting at conferences, recruiting and mentoring.
Digital Living is among the largest megatrends driving consumer behaviour, second behind only Convenience. To quantify the impact of Digital Living and other megatrends on consumers, Euromonitor International has created a quantification model to assess the impact of these long-term trends.
Households are undergoing significant transformations globally, influenced by the shifts in demographics, economics, and technology. With ageing populations and smaller household sizes becoming more prevalent, there is growing demand for personalised products and services that cater to individual needs. Consumers are particularly interested in devices and appliances that enhance connectivity and offer convenience in their daily lives, reflecting a broader trend towards customisation and efficiency in consumer preferences.
In South Korea, cross-border e-commerce sales into the country are rapidly increasing across product categories from home care to small appliances. This is due primarily to the growing popularity of Chinese-affiliated e-commerce marketplace platforms, which are winning adherents thanks to their offer of sometimes shockingly low prices.