hong kong
English, Chinese
Clifton oversees research for home and technology and alcoholic drinks industries. He is a member of both the alcoholic drinks and toys and games central project teams, validating research data.
Clifton has worked across a number of industries, including alcoholic drinks and consumer finance. He is an avid enthusiast of new technology such as the metaverse and AR/VR. Clifton has presented several times at major toy companies and trade industry fairs, presenting to Hasbro, Ferrero and Hong Kong's Toys Industry Fair.
Digital Living is among the largest megatrends driving consumer behaviour, second behind only Convenience. To quantify the impact of Digital Living and other megatrends on consumers, Euromonitor International has created a quantification model to assess the impact of these long-term trends.
Households are undergoing significant transformations globally, influenced by the shifts in demographics, economics, and technology. With ageing populations and smaller household sizes becoming more prevalent, there is growing demand for personalised products and services that cater to individual needs. Consumers are particularly interested in devices and appliances that enhance connectivity and offer convenience in their daily lives, reflecting a broader trend towards customisation and efficiency in consumer preferences.
In South Korea, cross-border e-commerce sales into the country are rapidly increasing across product categories from home care to small appliances. This is due primarily to the growing popularity of Chinese-affiliated e-commerce marketplace platforms, which are winning adherents thanks to their offer of sometimes shockingly low prices.