Consumers We analyse income, spending, behaviour, demographics, and household makeup. Using an established framework, we evaluate long-term megatrends and annual global consumer trends that shape industries and drive product development.

Editor's Choice

White Paper

Top Global Consumer Trends 2024

Euromonitor International

Euromonitor International

16 Nov 23

The biggest trends that’ll impact your business strategy. Here’s what you need to know about consumers this year.

White Paper

8 Types of Consumers for Targeted Marketing

Euromonitor International

Euromonitor International

20 Jul 23

You can’t rely on basic demographics alone to accurately target shoppers. Get eight types of consumers, so you can tailor campaigns based on personal traits and values. The goal: equip you with practical insights to reach the right audience.

Infographic

A Look at the Cost of Living Around the World

Euromonitor International

Euromonitor International

11 Jul 23

This infographic gives you data and insights on the rising cost of living in 2023. Get a breakdown of cost-of-living growth, price increases and essential spending in major economies.

Assessment

Trend Analysis: A Formula to Guide Innovation

Euromonitor International

Euromonitor International

26 Apr 23

Don't fall for hype. Find the right trends for your business with our workbook. Your next big idea could be a few clicks away.

White Paper

Transform Your Innovation Strategy with Megatrends

Euromonitor International

Euromonitor International

25 Apr 23

Megatrends are powerful shifts in consumer behaviour that transform the future of business. Plan your innovation roadmap, build consumer-centric strategies and unlock your growth potential with this megatrend analysis report.

Playbook

How to Optimise Your Product Mix with Consumer Trends and E-Commerce Data

Euromonitor International

Euromonitor International

2 Mar 23

This playbook helps you make a statement in the marketplace. You learn how to select and track product attributes that match consumer demands in three steps. Find your next opportunity today.

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