The biggest trends that’ll impact your business strategy. Here’s what you need to know about consumers this year.
You can’t rely on basic demographics alone to accurately target shoppers. Get eight types of consumers, so you can tailor campaigns based on personal traits and values. The goal: equip you with practical insights to reach the right audience.
This infographic gives you data and insights on the rising cost of living in 2023. Get a breakdown of cost-of-living growth, price increases and essential spending in major economies.
Don't fall for hype. Find the right trends for your business with our workbook. Your next big idea could be a few clicks away.
Megatrends are powerful shifts in consumer behaviour that transform the future of business. Plan your innovation roadmap, build consumer-centric strategies and unlock your growth potential with this megatrend analysis report.
This playbook helps you make a statement in the marketplace. You learn how to select and track product attributes that match consumer demands in three steps. Find your next opportunity today.