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Top Three Trends in Households
Anjali Jain
Households are undergoing significant transformations globally, influenced by the shifts in demographics, economics, and technology. With ageing populations and smaller household sizes becoming more prevalent, there is growing demand for personalised products and services that cater to individual needs. Consumers are particularly interested in devices and appliances that enhance connectivity and offer convenience in their daily lives, reflecting a broader trend towards customisation and efficiency in consumer preferences.
Voice of the Consumer: Key Insights 2024
Connor Malloy
After a tumultuous past five years, global consumers are looking on the bright side. Explore key insights from Euromonitor's Voice of the Consumer Lifestyles Survey to understand and stay ahead of consumer behaviours and actions driving market trends.
Chart of the Month: Exploring Trends by Generation in Subscription Services
Paula Ferolla
Over the past decade, subscription services have reshaped many of our habits and behaviours, providing us convenience and practicality. For instance, when looking for entertainment options, consumers can now access an endless variety of films and series from the comfort of their own sofas.
Voice of the Industry: Key Consumer Insights
Anjali Jain
In 2023, companies were putting a brighter spotlight on consumers’ needs and wants, in order to compete effectively and grow in the future. Voice of the Industry Survey 2023 (fielded August to November 2023) revealed that over 40% of the respondents identified enhancing consumer experience, fostering consistency in brand interactions, and becoming consumer-centric as pivotal commerce-specific developments.
Latin America: Top Consumer Trends in 2024
Rodrigo Mattos
Latin America is one of the most diverse regions in the world. Strategies that work in Asia or Europe, for example, can’t simply be plugged and played into this unique region. Read this article for two consumer trends to watch in Latin America in 2024.
Future of Consumption: Unlocking Gen Z Behaviour
Jana Rude
Generation Z, comprising 23.2% of the global population in 2023, is poised to wield significant consumer influence. However, their polarised behaviours toward social activism, technology, and spending present challenges for businesses. This article suggests leveraging Gen Z's key values - empowerment, self-expression, belonging, rationality, and retreat - to tackle dichotomous behaviours and build a future-proof customer base.