Consumer Trends Analysis and Market Research Reporting Blog Posts

Consumers Our insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.

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Future of Consumption: Unlocking Gen Z Behaviour

Generation Z, comprising 23.2% of the global population in 2023, is poised to wield significant consumer influence. However, their polarised behaviours toward social activism, technology, and spending present challenges for businesses. This article suggests leveraging Gen Z's key values - empowerment, self-expression, belonging, rationality, and retreat - to tackle dichotomous behaviours and build a future-proof customer base.

Jana Rude
Senior Insights Manager - Consumers

2024 Consumer Trends to Watch

Stream this on-demand webinar to uncover the biggest consumer trends in 2024. Learn about lifestyle and digital shifts that’ll impact your business strategy. Register now.

Euromonitor International

Prioritising Affordability and Value to Thrive amid the Rising Cost of Living

After decades of low inflation, companies and consumers worldwide are struggling to cope with the rising cost of living. As a result, businesses must navigate the new consumer reality, in which the focus is firmly on affordability, value, and the cost of living.

An Hodgson
Head of Practice - Consumers

Consumer Market Flashpoints: Finding Opportunities Despite the Uncertainty

In the coming years, consumers and businesses face an array of challenges, with rising inequality, mass migration and prevailing uncertainty about another crisis being among the major ones. Nevertheless, within this are untapped opportunities for companies that take appropriate action and address the disruptions holistically and early on.

Jana Rude
Senior Insights Manager - Consumers

Latest Content

Article

第一回Passportユーザー会、開催！

Taro Yamato

4 Jul 24

2024年6月14日、梅雨前の30℃を超える日に、「第一回Passportユーザー会」を開催しました。ゲストスピーカーにお迎えしたヤマハ株式会社の濱崎様から、ヤマハ社内でのデータ活用手法とユーロモニターの市場調査データベース「Passport」のベストプラクティス事例をご紹介頂いたのち、参加者の皆さまで交流を深めていただきました。

Japanese Lifestyles

Article

今後5年間で生活は良くなる：最新調査が明らかにした消費者の声

Connor Malloy

3 Jul 24

2024年、世界の消費者は、自身の将来をポジティブに考える傾向が高まっている。ユーロモニターが実施した消費者調査によると、回答者の52％が「自身の生活は今後、より良くなる」と感じ、58％は「現在より幸せになると思う」と回答した。このような消費者の感覚が、購買行動や消費意欲の高さに繋がっていることは、企業にとって見逃せない事実である。

Japanese Lifestyles

Article

Top Three Trends in Households

Anjali Jain

18 Jun 24

Households are undergoing significant transformations globally, influenced by the shifts in demographics, economics, and technology. With ageing populations and smaller household sizes becoming more prevalent, there is growing demand for personalised products and services that cater to individual needs. Consumers are particularly interested in devices and appliances that enhance connectivity and offer convenience in their daily lives, reflecting a broader trend towards customisation and efficiency in consumer preferences.

Consumers Households

Article

Voice of the Consumer: Key Insights 2024

Connor Malloy

5 Jun 24

After a tumultuous past five years, global consumers are looking on the bright side. Explore key insights from Euromonitor's Voice of the Consumer Lifestyles Survey to understand and stay ahead of consumer behaviours and actions driving market trends.

Consumers Retail and E-Commerce

Article

Chart of the Month: Exploring Trends by Generation in Subscription Services

Paula Ferolla

27 May 24

Over the past decade, subscription services have reshaped many of our habits and behaviours, providing us convenience and practicality. For instance, when looking for entertainment options, consumers can now access an endless variety of films and series from the comfort of their own sofas.

Digital Consumers

Article

Voice of the Industry: Key Consumer Insights

Anjali Jain

2 May 24

In 2023, companies were putting a brighter spotlight on consumers’ needs and wants, in order to compete effectively and grow in the future. Voice of the Industry Survey 2023 (fielded August to November 2023) revealed that over 40% of the respondents identified enhancing consumer experience, fostering consistency in brand interactions, and becoming consumer-centric as pivotal commerce-specific developments.

Consumers Retail and E-Commerce